نوع مقاله : پژوهشی
1 کارشناس استقرار، همکاران سیستم، تهران
2 گروه مدیریت منابع انسانی و مدیریت کسب و کار، دانشکده مدیریت، دانشگاه خوارزمی
عنوان مقاله [English]
The electronic business strategy is the center of all electronic business activities and the success of electronic business begins with its strategy. In this paper, we identify and prioritizing the key success factors in strategic planning in the electronics business in Iran. Using the literature, we found and categories the factors affecting e-business success, which include this factor: management, human resources, organizational structure and culture, strategy, technology, design, customers, suppliers, macroeconomics, government, market and the cultural and social. The statistical sample of this study, 384 people of faculty and expert in the field of management and e-commerce managers were selected. By questionnaire necessary data collected. For analyzing the collected data SPSS and Lisrel software was used. The results show that three factors include: management, technology and customer, have the greatest impact and social and cultural factors have the less impact on e-business strategic planning, and macroeconomic factor has no impact in on it.