نوع مقاله : پژوهشی
1 دانشیار، دانشگاه امام حسین
2 استادیار، دانشگاه پیام نور
3 کارشناسی ارشد، دانشگاه پیام نور
عنوان مقاله [English]
Value chain expresses two major activities-primary and supporting activities-in manufacturing organizations. The organization strategy should cover different strategic issues, considering factors affecting them and based on strategy issues analysis lead to more strategic synergy between main and supporting activities. This research includes dynamic analysis of strategic issues in lubricating oil manufacturing industry to identify main affecting factors required to revise the company’s strategy. Since there are a wide range of strategic issues, the value chain was used as a tool to categorize the analysis. Basic causes as well as main intermediate variables were identified and their statuses were specified in Porter’s value chain. Finally, the number and weight of each main causes of organization strategic issues were analyzed using AHP statistical method which enables the organization to focus on issues of greater importance. The results of this research can be used as a useful and efficient tool for choosing the most proper strategy for increasing organization efficiency.