نوع مقاله : پژوهشی
1 گروه مدیریت بازرگانی، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران. (مقاله حاضر از رساله دکتری)
2 استادیار، گروه مدیریت بازرگانی، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران.
عنوان مقاله [English]
The aim of current fundamental research is designing and explaining of metaheuristic framework of the value creation process. In this regard, in the first phase, based on the extensive, deep and systematic study of theoretical foundations, 9 dimensions, 27 components and 100 indicators identified as the elements of the above framework. In addition, in the second phase and after implementation of the two-phase fuzzy Delphi technique, according to experts' opinion, among the 100 identified indicators, 68 indicators were refined and confirmed and the appropriateness of dimensions and components confirmed. Finally based on the above two steps, metaheuristic framework of the value creation process.was developed and explained. In addition, in the second phase, in order to implement a fuzzy Delphi technique, in order to inform the experts, a sample of 30 selected university professors who have a research and writing background in the field of marketing, especially value creation, selected for interview. The results of this study have been helpful in solving theoretical gaps and developing knowledge in the context of the concept of value.