شناسایی و طبقه‌بندی مؤلفه‌های مصرف آگاهانه

نوع مقاله : پژوهشی

نویسندگان

واحد تهران مرکز، دانشگاه آزاداسلامی، تهران

چکیده

پژوهشگران در سال‌های اخیر توجه بیشتری به ابعاد مختلف پیامدهای مصرف و ضرورت حرکت به سمت الگوهای مصرف متناسب با توسعه پایدار نشان داده‌اند. یکی از مفاهیمی که در راستای تحقق چنین الگوی مصرفی مطرح شده است مفهوم مصرف آگاهانه است که بر خلاف بسیاری از پژوهش‌های پیشین که متمرکز بر رفتار شرکت‌ها بوده‌اند متمرکز بر رفتار مصرف‌کنندگان است. هدف از تحقیق حاضر شناسایی مؤلفه‌های مصرف آگاهانه در مصرف‌کنندگان است. این پژوهش با رویکرد کیفی مبتنی بر نظریه زمینه‌ی و از طریق مصاحبه عمیق با پژوهشگران و اساتید دانشگاه به شناسایی مؤلفه‌های مصرف آگاهانه در مصرف‌کنندگان می‌یردازد. مشارکت کنندگان، از طریق فرایند نمونه گیری هدفمند انتخاب شده و مصاحبه ها تا رسیدن به اشباع نظری ادامه پیدا کرده‌اند. نهایتاً تعداد 22 مصاحبه انجام و برای تحلیل داده ها از اصول مرتبط با نظریه زمینه ای استفاده شده است. نتایج حاصل از کدگذاری داده‌ها منجر به شناسایی ‌16 مفهوم شد که در قالب دو وجه ساختار ذهنی آگاهانه و رفتار آگاهانه دسته‌بندی شده‌اند.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying the components of mindful consumption using the qualitative approach of Grounded Theory

نویسندگان [English]

  • Mohammad Sadegh Ghorbanian Gazafroudi
  • Bahram Kheiri
  • Hassan Esmaeilpour
  • Mansoureh Aligholi
Central Tehran Branch, Islamic Azad University, Tehran.
چکیده [English]

Researchers have paid more attention in recent years on the different dimensions of consumption consequences and the need to pay attention to patterns of consumption consistent with sustainability. One of the concepts in this regard is the concept of mindful consumption that focuses on sustainability based on consumer behavior. The purpose of this study is to identify the dimensions of mindful consumption. The present study has a qualitative approach based on Grounded theory method. data collection is done by depth interviews with the researchers and university professors in the fields of business management, sociology, psychology and economics. participants have been selected through purposive sampling and eventually, 22 interviews were conducted and data were analyzed using principles related to grounded theory (open and selective coding, continuous comparative analysis, creating concepts, and categories).The results of data coding have led to the identification of 16 concepts that were categorized into 2 categories. Accordingly, the dimensions of mindful consumption include mindful mindset and mindful behavior.

کلیدواژه‌ها [English]

  • Mindful Behavior
  • Mindful Consumption
  • Mindful Mindset

مراجع

  1.  

    1. Abbasi, A., Mansourabadi, Z., & Mahmoudshahi, S. (2017). The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction. Iranian Business Management, 8(4), 855-902, (In Persian).
    2. Alikhah, F. (2007). Political Impact of Consumerism. Journal of Iranian cultural research, 1(1), 231-256. (In Persian).
    3. Andrei, G. A., Gazzola, P., Zbuchea, A., & Alexandru, V.A. (2017). Modeling socially responsible consumption and the need for uniqueness: a PLS-SEM approach, Kybernetes, 46(8), 1325-1340.
    4. Azvar, H., & Kazemi, M. (2015). Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company). Iranian Business Management, 6(4), 665-685. (In Persian).
    5. Bahl, S., George R Milne, Spencer M. Ross; David Glen Mick; Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, & Sabine Boesen-Mariani (2016). Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being, Journal of Public Policy & Marketing, 35 (2), 198-210.
    6. Belk, R. W. (2001). Materialism and you, Journal of Research for Consumers, Issue 1. (Web-based journal). http://jrconsumers.com/academic_articles/issue_1?f=5799.
    7. Borgmann, A. (2000). The moral complexion of consumption, Journal of Consumer Research,26(4),418–422.
    8. Bray, J., Johns, N., & Kilburn, D. (2011). An exploratory study into the factors impeding Ethical Consumption, Journal of Business Ethics,98(4), 597-608.
    9.  Chaudhary,R. (2018). Green buying behavior in India: an empirical analysis, Journal of Global Responsibility, 9(2),179-192.
    10. Clarke, David, B. (2017). Consumer Society and the Post-modern City. Translated by Hamid Pourang,Tehran: Elmi va Farhangi publications. (In Persian).
    11. Csikszentmihalyi, M. (1999). If we are so rich, why aren’t we happy?. The American Psychologist, 54(10), 821–827.
    12. Davari, R., Talebpour, F., Dadvar, A., & Afhami, R. (2016). Studying the young educated women awareness and perception of the sustainable consumption of clothing. Woman in culture and art, 8(2), 281-300. (In Persian).
    13. Dremody, J., Koenig-Lewis, N., Zhao, A. L., Hanmer-Lloyd, S. (2018).Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland”,Journal of Business Research,Vol 86, May 2018, pp 333-343.
    14. Ebrahimi, A., Alavialavimoslem, S. M., Pourmourdini, E. (2017). Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz). Iranian Business Management,8(3),479-502. (In Persian).
    15. Esfidani, M. R., Nazari, M., Aghaiee, M., & Abdolali, Ha. (2017) Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network,Journal of New Marketing Research,7(4),23-40. (In Persian).
    16. Esmailpour, H. (2016). International business. Tehran:Negah-e danesh publications. (In Persian).
    17. Esmaeilpour, R., Dostar, M., & Soltani, S. (2015). The role of corporate social responsibility on consumer decision making in the food maturing market. Iranian Business Management, 6(4), 687-708, (In Persian).
    18. Farasatkhah, M. (2016). Qualitative research method in social science(with emphasis on GTM),Tehran: Agah publications. (In Persian).
    19. Fisk, G. (1973). Criteria for a theory of responsible consumption. Journal of Marketing, 37(2), 24-31.
    20.  Frank, R. H. (2004). How not to buy happiness. Dædalus. Spring, 69–79
    21. Gandhi, M., & Kaushik, N. (2016). Socially responsive consumption behaviour - an indian perspective. Social Responsibility Journal, 12(1),24-31.
    22. Jacobs, C. S. (2009). Management rewired: Why feedback doesn't work and other surprising lessons from the latest brain science. Harvard Business Review (May, 28)
    23. Kunchamboo, V., Lee, C. K. C., & Brace-Govan, J. (2017). Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior”. Journal of Business Research,Vol 74,pp 126–132.
    24. Latifi, Z., Hasanshahi, Ma. (2015). An Analysis of the Structural Model of Personality and Identity Characteristics with Consumerism in Iran. National Studies,64(4),77-92. (In Persian).
    25. Lim, W.M. (2017). Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption and marketing. Journal of Business Research, Vol 78, pp 69-80.
    26. Long, M.A., Murray, D.L. (2013). Ethical Consumption, Values Convergence/Divergence and Community Development. J Agric Environ Ethics, Vol 26, pp 351-375.
    27. Malhotra, N.K., Lee, O.F., Uslay, C. (2012). Mind the gap The mediating role of mindful marketing between market and quality orientations,their interaction, and consequences. International Journal of Quality& Reliability Management, 29(6), 607-625.
    28. Minton, E.A., Spielmann, N., Kahle, L.R., & Kim, Ch.H. (2018).The subjective norms of sustainable consumption: A cross-cultural exploration.Journal of Business Research,Vol 82, January 2018, pp 400-408.
    29. Mohammadian, M., & khataei, A. (2011). The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior. Iranian Business Management, 3(7), 143-160. (In Persian).
    30. Mohammadpour, A. (2010). Fararavesh, Philosophical and Practical Foundations of mixed Research method in Social Sciences and Behavioral Sciences. Tehran:Jame’eh shenasan publications. (In Persian).
    31. Mohammadpour, A. (2013). Qualitative research method, Zedderavesh”, Tehran:Jame’eh shenasan publications. (In Persian).
    32. Mousayi, M. (2009). The role of culture in consumption pattern. Journal of Islamic economics, 9(34), 125-150. (In Persian).
    33. Naess, A. (1990). Ecology, community and lifestyle: Outline of an E cosophy. (D. Rothenberg, Trans.). Cambridge: Cambridge University Press.
    34. Paterson, M. (2005). Consumption and everyday life. Routledge,London and New York.
    35. Pusaksrikit, T., Pongsakornrungsilp, S., & Pongsakornrungsilp, P. (2013). The Development of the Mindful Consumption Process Through the Sufficiency Economy. Advances in Consumer Research, Volume 41, pp 332-336.
    36. Rabbani, R., & Rastegar,Y. (2009). The Youth, life style and consumer culture. Cultural Engineering monthly, 3(23-24), 44-53. (In Persian).
    37. Ritter ÁM, Borchardt M, Vaccaro GLR, Pereira GM, & Almeida F(2015). Motivations for promoting the consumption of green products in an emerging country: Exploring attitudes of Brazilian consumers. Journal of Cleaner Production, Vol 106, 1 November 2015, pp 507-520.
    38. Roberts, J. A. (1995). “Profiling levels of socially responsible consumer behavior: A cluster a nalytic approach and its implications for marketing”. Journal of Marketing Theory and Practice,Vol 3(4), 97–117.
    39. Rosenberg, Erika L. (2004). Mindfulness and Consumerism. In Psychology and consumer culture: The struggle for a good life in a materialistic world. Edited by Tim Kasser and Allen D. Kanner. 1st ed. Washington, D.C: American Psychological Association.
    40. Samiei Zafarghandi, A., Nayebzadeh, Sh., & Dehghan Dehnavi, H. (2015). The Effect of Consumer’s perceived Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic AzadUniversity, Science and Research Brand Students). Journal of Marketing management, No.27, 79-99. (In Persian).
    41. Schlegelmilch, B. B., Bohlen, G. M., & Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing,Vol 30(5), 35–55.
    42. Schor, J. (2010). Plenitude: The new economics of true wealth. New York: The Penguin Press.
    43. Schor, J. (2012). Exit ramp to sustainability: The plenitude path. CLIVATEGE, No.1.85-92.
    44. Seyedinia, S. A. (2009). Consumption and consumerism from the point of view of Islam and economical sociology. Journal of Islamic economics, 9(34), 151-178. (In Persian).
    45. Seyed Salehi, S., & Kazemi, M. (2015). The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values. Journal of Marketing management,No.26,75-92. (in Persian).
    46. Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer- centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21–39.
    47. Szmigin, I., & Carrigan, M. (2006). Exploring the Dimensions of Ethical Consumption. European Advances in Consumer Research, Vol 7, pp 608-613.
    48. Tan, L.P., Johnstone, M.L., & Yang, L. (2016). Barriers to green consumption behaviours: The roles of consumers’ green perceptions. Australasian Marketing Journal, 24(4), 288-299.
    49. Tura, T., Keranen, J., & Patala, S. (2018) The darker side of sustainability: Tensions from sustainable business practices in business networks. Industrial Marketing Management, Available online 4 October 2018.
    50. Ulusoy, E. (2016). Expriential responsible consumption. Journal of Business Research, 69(1),  284-297.
    51. Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer attitude-behavioral intention gap. Journal of Agricultural and Environmental Ethics, 19(2), 169.

     

فصلنامه مطالعات مدیریت راهبردی
دوره 9، شماره 36
اسفند 1397
صفحه 129-147

فایل ها

سابقه مقاله

  • تاریخ دریافت: 05 شهریور 1396
  • تاریخ بازنگری: 29 اردیبهشت 1398
  • تاریخ پذیرش: 30 دی 1397

هم رسانی

ارجاع به این مقاله

آمار