Introduction
Visual merchandising is one of the key elements in the success of companies. The art of visual displays and the arrangement of merchandising solutions in a shop is virtual merchandising, which improves layout and design, increases development, sales and thereby profitability. Visual merchandising affects the shopping experience directly, making it relevant for retailers to ensure an efficient nature of their business climate. Due to the rapid changes in global markets and increased competition, companies are trying to use innovative methods to improve their performance and increase their productivity. The increasing demand and expectations of customers, along with the emergence of new technologies, have caused fundamental changes in consumer behavior and market needs. In order to face these challenges, companies seek to strengthen the internal organization to provide a supportive and non-threatening atmosphere for their employees; A space where ideas and innovations can be easily formed and implemented. In this regard, the psycho-social storage space plays an important role. This space, by creating a sense of trust and positive interactions between the members of the organization, can allow employees to put forth their new ideas without fear of rejection or punishment. This study seeks to analyze how creating a supportive work environment can help foster innovation and ultimately the success of companies.
Methodology
This research is classified based on the correlation type, in order to know the existence of a meaningful relationship between the structures, the nature of which is in the category of descriptive-survey research and explains and describes unknown events. Also, in terms of the result and purpose, it is considered an applied research that the obtained results are used by presenting a model, template or solution to optimize the methods and tools to increase the well-being of human life. In this research, data was collected through the distribution of a standard questionnaire. In addition, the questionnaire of this research includes two parts. The first part consists of 4 questions about demographic characteristics, including age, gender, level of education and organizational position; The second part also includes 35 questions related to research variables based on a five-point Likert scale. The statistical population of this research includes all the companies producing green products in Urmia city, numbering 80 companies. three people including senior managers, marketing managers, and sales managers in each company, the statistical population is 240 people. According to the determination of sample size from Morgan's table, 148 people were selected by simple random sampling method. Based on the limitations of sampling during the process of collecting samples, such as the non-response of people and the unavailability of some of them, the researcher was faced with a partial sample drop, and finally 140 people declared their readiness to cooperate in the research and were considered in the statistical analysis. they took The data analysis research has been done using SPSS 26 and SMART-PLS 3 software.
Results and Discussion
The findings of the research showed that visual merchandising, psycho-social storage space and trust have a positive and significant effect on the company's performance. Also, the positive and significant impact of visual merchandising and psycho-social storage space on trust was also confirmed. Further, the results showed that trust mediates the relationship between visual merchandising and company performance. Also, the mediating effect of trust on the relationship between psycho-social storage space and company performance was also confirmed. Finally, the moderating role of contextual factors in the relationship between visual merchandising and company performance was confirmed, but its moderating role in the relationship between psycho-social storage space and company performance was rejected.
Conclusion
The results of this study showed that improving the elements of visual merchandising can significantly improve the overall performance of companies. In addition, the findings indicate the mediating role of trust as a key factor in maintaining a positive relationship between these variables. In fact, strong trust acts as a sustaining facilitator. Considering the contextual factors, companies can more effectively use visual merchandising capabilities and psycho-social storage space and thus achieve the improvement of their economic and social performance. In today's era, when rapid changes and new challenges are common in the business world, it seems essential to pay attention to creating a safe and supportive environment. Therefore, in prioritizing their strategies, companies should consider improving the psycho-social climate as a key pillar to create optimal performance and sustainable success. This approach will not only improve the morale and productivity of employees, but also help to form a constructive culture and creativity in organizations.