نوع مقاله : پژوهشی
نویسندگان
1 دانشگاه پیام نور/تهران/ایران
2 دانشکده مدیریت بازرگانی دانشگاه پیام نور
3 دانشگاه پیام نور
4 استادیار دانشگاه پیام نور
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Managers of organizations in today's completely turbulent environment have to identify the environmental factors that will cause competition in an uncertain environment due to the existence of numerous competitors and its rapid changes, therefore, strategic planning is a useful and powerful tool to achieve It is related to organizational goals.
The purpose of the current research is to identify and explain the factors affecting strategic positioning with a competitive approach in Iran's garment industry. The research method is a combination (qualitative-quantitative). Delphi technique is used in the qualitative part. The panel of experts of this research consists of 15 people who are experts in the garment industry in Tehran province, who have been consciously selected. In the quantitative part, the statistical population consisted of all business owners and clothing sellers in Tehran province, according to Morgan's table, 385 people were randomly selected as the sample size. Quantitative data collection was done using a researcher-made questionnaire and quantitative data analysis was done using the structural equation modeling method (PLS software 2.0) and SPSS 26 statistical software. The final model was formed from the categories of organizational factors, customer factors, competitiveness, contextual factors, facilitating factors, strategies and consequences. The results indicate that by using the correct policies of positioning while improving the position in the market and in case of adopting strategies of differentiation, cost leadership and concentration, consequences such as strategic positioning, increase in relative market share and growth and profitability are possible.
Managers of organizations in today's completely turbulent environment have to identify the environmental factors that will cause competition in an uncertain environment due to the existence of numerous competitors and its rapid changes, therefore, strategic planning is a useful and powerful tool to achieve It is related to organizational goals.
The purpose of the current research is to identify and explain the factors affecting strategic positioning with a competitive approach in Iran's garment industry. The research method is a combination (qualitative-quantitative). Delphi technique is used in the qualitative part. The panel of experts of this research consists of 15 people who are experts in the garment industry in Tehran province, who have been consciously selected. In the quantitative part, the statistical population consisted of all business owners and clothing sellers in Tehran province, according to Morgan's table, 385 people were randomly selected as the sample size. Quantitative data collection was done using a researcher-made questionnaire and quantitative data analysis was done using the structural equation modeling method (PLS software 2.0) and SPSS 26 statistical software. The final model was formed from the categories of organizational factors, customer factors, competitiveness, contextual factors, facilitating factors, strategies and consequences. The results indicate that by using the correct policies of positioning while improving the position in the market and in case of adopting strategies of differentiation, cost leadership and concentration, consequences such as strategic positioning, increase in relative market share and growth and profitability are possible.
Managers of organizations in today's completely turbulent environment have to identify the environmental factors that will cause competition in an uncertain environment due to the existence of numerous competitors and its rapid changes, therefore, strategic planning is a useful and powerful tool to achieve It is related to organizational goals.
The purpose of the current research is to identify and explain the factors affecting strategic positioning with a competitive approach in Iran's garment industry. The research method is a combination (qualitative-quantitative). Delphi technique is used in the qualitative part. The panel of experts of this research consists of 15 people who are experts in the garment industry in Tehran province, who have been consciously selected. In the quantitative part, the statistical population consisted of all business owners and clothing sellers in Tehran province, according to Morgan's table, 385 people were randomly selected as the sample size. Quantitative data collection was done using a researcher-made questionnaire and quantitative data analysis was done using the structural equation modeling method (PLS software 2.0) and SPSS 26 statistical software. The final model was formed from the categories of organizational factors, customer factors, competitiveness, contextual factors, facilitating factors, strategies and consequences. The results indicate that by using the correct policies of positioning while improving the position in the market and in case of adopting strategies of differentiation, cost leadership and concentration, consequences such as strategic positioning, increase in relative market share and growth and profitability are possible
کلیدواژهها [English]
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