نوع مقاله : مستخرج از رساله
1 گروه مدیریت،دانشکدۀ ادبیات و علوم انسانی، دانشگاه گیلان
2 'گروه مدیریت،دانشکده ادبیات و علوم انسانی، دانشگاه گیلان
3 گروه مدیریت، دانشکدۀ ادبیات و علوم انسانی، دانشگاه گیلان
4 گروه مدیریت، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان
عنوان مقاله [English]
Emerging economies Firms(EMF) are unfamiliar actors in a new host market. Hence, foreign market entry should be studied more as a position-building process. given that the position-building process lead to tensions and conflicts among key EMF stakeholders. Business Diplomacy is a Practices that facilitates this process. Therefore, the purpose of this research is the typology of business diplomacy in emerging economy firms, based on their positioning-bulding process over period of time. Accordingly, by reviewing the literature is presented a typology of Business diplomacy and statistical control variables are identified. Iran Exemplary Exporters in the period of 2012-2020 are chosen as the statistical population of this research that 36 Firms were studied as a sample based on the judgment criteria. Data were collected through the board of director's activity annual reports in Codal Database. using TraMineR in R-package, data analyzed through optimal matching (OM).
we empirically identify Three different sequence patterns of business diplomacy. Frims in the Automotive, Petrochemical and Chemical Industries, Machinery and Equipment, Engineering Services, and the Paper Industry mainly follow first path. Firms operating in the Steel Industry, Automotive Industry, and Machinery and Equipment follow the second path. Firms operating in the Oil Industry, Steel Industry, Pharmaceutical Industry, Electrical Equipment and Paper industry follow the third path. the findings also show that business diplomacy pathways differ significantly in terms of firm's characteristics (i.e industry, size, and international experience).