نوع مقاله : مستخرج از پایان نامه
نویسندگان
1 گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه امام صادق علیه‌السلام، تهران، ایران
2 دانشجوی دکترای مدیریت سیاستگذاری بازرگانی دانشگاه تهران پردیس فارابی
3 دکترای مدیریت رسانه دانشگاه تهران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
corporations by having several subsidiaries and exercising influence and control over them, lead and cover the covered businesses in the path of synergy and value creation. Corporations have a diverse range of stakeholders and play an important role in the country's economy; For this reason, choosing the right strategies and prioritizing them correctly is very important for the parent company. this study was conducted to typology and the importance and performance analyze of Kawthar Agricultural Holding Strategies from the holdings of the Martyr and Veterans Affairs Foundation. The strategy of this research is a sequential exploratory mix that in the first stage uses the qualitative method and in the second stage uses the quantitative method based on soft operations research. To identify strategies, the method of document analysis and unstructured interviews with experts have been used. In this study, after identifying and typology of Kawthar agricultural holding strategies, a questionnaire to analyze the importance-performance of strategies was presented to managers and experts of this holding and after collecting and conducting Importance-performance analysis, the strategies were divided into four categories; According to the results of the importance-performance analysis performed on 24 identified strategies, seven strategies in the first quarter (focus strategies), 14 strategies in the second quarter (strategies for continuing desirable activities), one strategy in the third quarter (strategies for slur low priorities) And two strategies were located in the fourth quarter (strategies to avoid wasting resources). These categorizations can help Kawthar Holding managers to prioritize and focus properly on strategies
کلیدواژه‌ها [English]
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