نوع‌شناسی و اولویت‌بندی راهبردهای سطح شرکت‌های مادر

نوع مقاله : پژوهشی

نویسندگان

1 استادیار، دانشگاه امام صادق علیه‌السلام، تهران، ایران

2 دانشجوی دکتری، دانشگاه تهران، تهران، ایران

3 دانش آموخته دکتری، دانشگاه تهران، تهران، ایران

چکیده

شرکت‌های مادر با دارابودن چند شرکت تابعه و اعمال‌نفوذ و کنترل بر آنها، شرکت‌های تحت پوشش را در مسیر هم‌افزایی و ارزش‌آفرینی هدایت و رهبری می‌کنند. شرکت‌های مادر دارای گستره متنوعی از ذی‌نفعان هستند و نقش مهمی را در اقتصاد کشور ایفا می‌کنند؛ به همین دلیل، انتخاب درست راهبردها و اولویت‌بندی صحیح آن‌ها برای شرکت مادر بسیار مهم است. پژوهش حاضر به‌منظور نوع‌شناسی و تحلیل اهمیت و عملکرد راهبردهای شرکت‌های مادر سرمایه‌گذاری کشاورزی کوثر از شرکت‌های زیرمجموعه بنیاد شهید و امور ایثارگران، انجام شده است. راهبرد این پژوهش، آمیخته متوالی اکتشافی است که در مرحله نخست از روش کیفی و در مرحله دوم از روش‌ کمّی مبتنی بر تحقیق در عملیات نرم استفاده می‌شود. برای شناسایی راهبردها، از تحلیل اسناد و نیز مصاحبه بدون‌ساختار با خبرگان بهره‌بردای شده است. در این پژوهش بعد از شناسایی و نوع‌شناسی راهبردهای شرکت‌های مادر سرمایه‌گذاری کشاورزی کوثر، پرسش‌نامه‌ای جهت تحلیل اهمیت – عملکرد تنظیم شد و راهبردها به مدیران و کارشناسان خبره این شرکت مادر ارائه شد. پس از گردآوری و انجام تحلیل اهمیت - عملکرد، 24 راهبردِ به دست آمده اولویت­بندی شده و در 4 بخش، شامل راهبردهای تمرکز شرکت‌های مادر، راهبردهای استمرار فعالیت­‌های مطلوب، راهبردهای عدم تمرکز بر اولویت‌های پایین و راهبردهای پرهیز از اتلاف منابع دسته‌­بندی شد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Typology and prioritization of corporate level strategies

نویسندگان [English]

  • Reza Baniasad 1
  • Mohsen Mahmoodi 2
  • Sayyed Jamaloddin Hoseini 3
1 Assistant Professor., Imam Sadiq university, Tehran, Iran
2 Ph.D Student, Tehran University, Tehran, Iran
3 Ph.D Graduated, Tehran University, Tehran, Iran
چکیده [English]

   Introduction: Corporations by having several subsidiaries and exercising influence and control over them, lead and cover the covered businesses in the path of synergy and value creation. Corporations have a diverse range of stakeholders and play an important role in the country's economy; For this reason, choosing the right strategies and prioritizing them correctly is very important for the parent company and it can also be seen that different strategies produce different results for companies and incorrect choice of strategies or incorrect prioritization of strategies for companies can cause many harms and losses to parent companies and their subsidiaries. the agricultural sector is one of the three main sectors of the economy that plays an important role in food supply, social welfare, GDP and economic growth of countries. Agriculture plays a key role in strengthening the foundations of the economies of developing and transition countries this study was conducted to typology and the importance and performance analyze of Kawthar Agricultural Holding Strategies from the holdings of the Martyr and Veterans Affairs Foundation.
   Methodology: This research is applied in terms of purpose, the strategy of this research is a sequential exploratory mix that in the first stage uses the qualitative method and in the second stage uses the quantitative method based on soft operations research. To identify strategies, the method of document analysis and unstructured interviews with experts have been used. In this study, after identifying and typology of kawthar Agricultural Investment Holding Strategies, a questionnaire was prepared to analyze the importance-performance and the strategies were presented to the managers and experts of this holding.
   Results and Discussion: In this research, 24 strategies have been identified by document analysis method of the strategic document of Kowsar Agricultural Investment Holding (2017) as well as interviews with experts. These 24 identified strategies include two directional strategies, two portfolio strategies, 10 parental strategies and also 10 specific strategies for the businesses of holding company. the performance importance matrix is divided into four parts or quarters by a vertical axis (representing the dimension of importance) and a horizontal axis (representing the dimension of performance), a specific strategy is adopted for each department, it helps in decision making and also states the priority of indicators. Performing significance-performance analysis consists of 4 steps which are data collection, geometric mean, threshold value and positioning.
   Conclusion: According to the results of the importance-performance analysis, among the identified strategies, seven strategies in the first quarter (focus axis), 14 strategies in the second quarter (continuation of positive work), one strategy in the third quarter (low priority strategies) and two The strategy was also in the fourth quarter (resource wasting strategies). Given that most of the indicators are in the second quarter, it means that the organization has invested in indicators that are not very high value and performance is relatively insignificant indicators and has neglected important indicators that have a significant impact on company performance; Therefore, in order to achieve higher performance for the company, it is recommended that the company focus and focus on first quarter strategies. Also, using the indicators of importance and performance, these 24 strategies have been prioritized. The most important issue, which was very important and had a low performance, is the issue of supply chain, if the company can invest more in the field of supply chain for various products and lead to the completion and development of this area, In addition to high profitability, it can lead to the power of differentiation from competitors and maintain and improve its position. also, due to the high production capacity, if it increases its production and in addition to increasing the GDP index, it exports its surplus production to different countries and has currency for the country. This is also important given the approach of the resistance economy.

کلیدواژه‌ها [English]

  • Strategy typology
  • Corporation
  • Corporate level strategies
  • Kawthar agricultural holding
  • Importance-performance analysis

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فصلنامه مطالعات مدیریت راهبردی
دوره 14، شماره 53
فروردین 1402
صفحه 145-165

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سابقه مقاله

  • تاریخ دریافت: 18 مهر 1400
  • تاریخ بازنگری: 02 دی 1400
  • تاریخ پذیرش: 08 بهمن 1400

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