نوع مقاله : پژوهشی
1 دانشجوی کارشناسی ارشد مدیریت بازرگانی دانشگاه شاهد
2 دانشیار گروه مدیریت بازرگانی دانشکده علوم انسانی دانشگاه شاهد
3 دانشجوی کارشناسی ارشد، دانشگاه شاهد
عنوان مقاله [English]
Aim and Introduction: In this study, to properly understand the relationship between organizational innovation and technological innovation, specifically we intend to examine the impact of organizational innovation on radical and extensive technological innovations. We also measure the impact of radical and extensive technological innovations on export performance. This study contributes to the international trade and innovation literature by showing the different effects of technological innovation and organizational innovation on export performance. This understanding and knowledge is very important, because past research has provided very little empirical evidence of the relationship between organizational innovation and firm performance. Therefore, to close the existing theoretical gap, the main issue of the research is to examine the impact of organizational innovation and radical and extensive technological innovation on export performance.
Methodology: The present research in terms of purpose is applied and in terms of nature or method of data collection, is a descriptive (non-experimental) research and considered a correlation analysis in terms of the relationship between research variables. In studies that aim to test a specific model of the relationship between variables, the structural equation model is used; therefore, this method requires modeling in the form of causal diagrams. However, the statistical population of this study includes all employees and managers (production) of Iran Dairy Food Company in Tehran. The population volume are 380 people. To determine the sample size, the Cochran's formula used for a limited population. According to this formula, the sample size was 191 people. The 219 questionnaires distributed, 215 returned. After reviewing the questionnaires, 213 questionnaires analyzed. The content validity of the questionnaire obtained using the opinion of experts. Cronbach's alpha coefficient test used to measure the reliability of the questionnaire. The results of this test showed that Cronbach's alpha coefficient for all questions was 0/863. This indicates the high reliability of the questionnaire and confirmatory factor analysis used to ensure the validity of the construct.
Finding: Findings of this study show that organizational innovation affects export performance; also, organizational innovation affects technological (radical) innovation and technological (extensive) innovation. Finally, both technological innovation (radical) and technological innovation (extensive) variables affect export performance. Based on findings, it can said that in many industries, innovation has become the most important driver of competitive success and most companies in a wide range of industries owe more than a third of their sales and profits to products that have been created in the last five years. The emphasis on innovation in organizations is partly due to the globalization of markets. Global competition has pushed companies to produce distinctive products and services and constantly innovate.
Discussion and Conclusion: The findings of this study have many implications for international managers. The challenges of expanding into foreign markets can offset by a company's greater ability to differentiate itself through a series of incremental innovation efforts. It is important for managers to pay more attention to the progress of innovations not only in terms of processes and products but also in terms of organizational strategy, structure and administrative procedures. Acceptance of innovation is crucial for ensuring consistent behavior by exporting companies. The fit between innovation strategies and foreign market characteristics and demands increases the company's export performance. However, managers should also be aware that embracing more smaller technological innovations will enable exporting companies to better adapt to new external environments and improve their performance, rather than focusing solely on fundamental innovations. Based on the research findings, future researchers advised to consider other effective variables that affect export performance. Focus on identifying other effective mediating variables between organizational innovation, organizational performance and conduct research in other organizations and compare results. This research had a time limit and data collection was time consuming. Also, due to the limited statistical population of employees and managers of Iran Dairy Food Industries Company located in Tehran (production), the inability to generalize the results to other organizations. There are companies that suggest that this model tested in other industries and companies. In addition, conducting comparative research in several different industries with small, medium and large companies can provide significant and important results for managers, researchers, and students