نوع مقاله : پژوهشی
نویسنده
استادیار گروه مدیریت رسانه، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
The paper’s purpose is to design antecedents and consequences model of Digital Mediacustomer experience. In addition, the research is qualitative-quantitative and developmental method. In this regard, in the qualitative phase, dimensions, components and indicators extracted based on comprehensive and deep studies of theoretical foundations and their content analysis. In the first phase, a questionnaire containing the dimensions and components of the proposed model presented to the experts and after confirmation of some of the details, it approved. Then, in the second phase, using a fuzzy Delphi technique, a questionnaire containing 82 indicators designed and made available to experts. In two stages, (two stage phases), 42 indicators were deleted and 9 other indicators were added (49 indicators).The statistical population of the present study is a Delphi-based fuzzy method that consists of 10 experts who selected using a judgment sampling method. Finally, the conceptual framework of the model for the antecedents and consequences of Internet experiences with 5 dimensions, 13 components and 49 indicators was developed and presented, which contributed to the development of theoretical knowledge in the field of advancement and development of customer experience.
کلیدواژهها [English]
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