نوع مقاله : پژوهشی
1 مؤسسه مطالعات و پژوهشهای بازرگانی
2 استادیار، دانشگاه شیراز
عنوان مقاله [English]
Being present in international markets is considered as a strstegic decision. So, every company before expanding its operations across its home borders, must develop a clear understanding about international marketing environment. To meet this need and expanding exporting companies operations, Export Management Companies (EMCs) can provide very useful services. In order to establish and further development of EMCs, this paper conducted two distinct surveys, asking marketing services’ executive managers and customers to realize necessary supported approaches which should be provided by public sector institutes and governmental bodies. Based on prior studies, investigations and experts’ opinions, this paper presented four subsystems to support marketing services agencies including law-making systems, support systems, informing systems and “Monitoring-Assessment” systems.Additionally, these supporting systems were ranked.