نوع مقاله : پژوهشی
نویسندگان
1 گروه مدیریت بازرگانی-دانشکده مدیریت و حسابداری-دانشگاه علامه طباطبائی تهران-تهران
2 دانشیار، دانشکده مدیریت و حسابداری ،دانشگاه علامه طباطبائی ،تهران ، ایران
3 مدیریت، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، رشت، ایران
4 عضو هیات علمی گروه مدیریت بازرگانی دانشگاه علامه طباطبائی و عضو هیات مدیره بانک مهر اقتصاد
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Because in the present age, the nature and view of business activity has changed, And expectations from businesses to solve social problems have risen even higher, Therefore, examining the various approaches to these strategies and identifying the consequences of it, can help how to choose companies strategically, taking into account social issues. Therefore, the aim of the present study is to provide a framework from an integrated and comprehensive perspective of social-based strategies that can have wider implications for society. For this purpose, for a deep understanding of the phenomenon, an interpretive approach was adopted and the meta-synthesis method was used to consolidate and expand the previous theories. From the total collection of articles reviewed, 66 qualified articles from all qualitative and quantitative researches related to the last 15 years have been included in English and Persian. After studying and evaluating the content of the articles, and extracting the relevant codes and themes, the content of social-based strategies that are different from the company's social responsibility philosophy and its classic concepts were identified. According to the literature, companies form two responsible orientations towards society, namely the orientation of regulation and change the content of social-based strategies, and each of them has its own consequences, components and elements based on their strategic approaches. Finally, after summarizing, a conceptual framework of the identified classification resulting from these strategies and its content was presented.
کلیدواژه‌ها [English]
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