ارتقای عملکرد بنگاه‌های اقتصادی از طریق راهبرد هم‌رقابتی

نوع مقاله: علمی - پژوهشی

نویسندگان

دانشگاه تهران

چکیده

     امروزه در فضای پیچیده و پویای کسب‌­وکار جهانی، سرعت تغییر و شدت رقابت در حال افزایش است. در این وضعیت، رقبایی که در عین رقابت، به همکاری با یکدیگر در بخش‌­هایی از زنجیره ارزش می‌­پردازند، عملکرد بهتری خواهند داشت. همکاری بین شرکت­‌های رقیب که از آن با عنوان هم‌­رقابتی یاد می­‌شود، یکی از راهبرد­های نوین کسب‌وکار برای مواجهه با محیط نامطمئن است. در این پژوهش به بررسی تأثیر راهبرد هم‌­رقابتی بر عملکرد نوآوری و عملکرد بازار شرکت‌ها با در نظر گرفتن نقش عدم اطمینان در بازار، اثرات جانبی شبکه و شدت رقابت پرداخته می­‌شود. این پژوهش، از نظر هدف کاربردی و از لحاظ جمع‌­آوری اطلاعات توصیفی پیمایشی و از نظر روابط بین متغیرها از نوع همبستگی می­‌باشد. جامعه آماری شامل شرکت‌­های فعال در صنعت فن‌آوری اطلاعات در ایران است و داده‌ها از 180 شرکت جمع‌­آوری شد. فرضیه­‌ها با استفاده از مد‌‌ل­‌یابی معادلات ساختاری و نرم‌افزار WARP PLS3 آزمون شدند. یافته­‌ها نشان دادند که هم‌رقابتی بر عملکرد نوآوری و عملکرد بازار تأثیر مثبت معنادار دارد. همچنین، شدت رقابت و عدم اطمینان در بازار، رابطه بین هم‌­رقابتی و عملکرد نوآوری را تعدیل می‌­کنند.

کلیدواژه‌ها


عنوان مقاله [English]

Improving Economic Firms Performance through Co-opetition Strategy

نویسندگان [English]

  • Morteza Soltani
  • Seyyed Mohammad Bagher Jafari
  • Razieh Binandeh
Tehran University
چکیده [English]

Studies show that in the today global business environment, the pace of change and uncertainty and competition is growing up. In this environment, those competitors will have a better performance that work together on parts of their value chain. Cooperation between competing companies that so called co-opetition is one of the new business strategies for dealing with the environment uncertainty. This study sought to examine the impact of co-opetition strategy on innovation performance and market performance of companies by considering uncertainty in the market, the intensity of competition and network externalities as moderating variables. This is an applied study, using quantitative approach to test the developed hypotheses. The study population consists of Iranian companies operating in the information technology industry (IT). Data were collected from 180 companies. The hypotheses were tested using structural equation modeling. The results showed that co-opetition has significant positive impact on innovation performance and the performance of the market. Meanwhile, the intensity of competition and the uncertainty in market moderate the relationship between the co-opetition and innovation performance.

کلیدواژه‌ها [English]

  • Co-opetition
  • Competition Intensity
  • Market Uncertainty
  • Network Externalities
  • performance

 

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