فصلنامه مطالعات مدیریت راهبردی

فصلنامه مطالعات مدیریت راهبردی

تبیین الگوی توسعه صادرات محصولات و خدمات شرکت‌های دانش بنیان صنایع نفت و گاز

نوع مقاله : پژوهشی

نویسندگان
1 کارشناسی ارشد، مدیریت بازرگانی، دانشگاه شاهد، تهران، ایران
2 دانشیار، گروه مدیریت بازرگانی، دانشگاه شاهد، تهران، ایران
چکیده
در شرایط پیچیده و رقابتی کنونی کشورها و شرکت‌ها، گسترش افق دانش و استفاده از آن، دهکده جهانی را به سوی شرایطی سوق می دهد که حضور پایدار در آن برای افزایش رفاه جامعه میسر نیست مگر با آگاهی از شبکه مراودات و مبادلات نظم نوین که بیش از هر زمان دیگری بسوی یکپارچگی و در هم‌تنیدگی پیش می‌رود. در این راستا، اقتصاد نقش بی بدیلی بازی می‌کند و صادرات محصولات نوآورانه و دانش بنیان، خواستگاه ویژه‌ای در کشورها و شرکت‌های ذیربط دارد. تحریم‌های گسترده جهانی التزام ویژه‌ای در بهره‌مندی از محصولات و خدمات دانش‌بنیان با راهبردی موثر در جهت کاهش هزینه‌ها و صادرات محصولات نفتی ایجاب می‌نماید. پژوهش حاضر از نوع کیفی با رویکرد داده بنیاد، سه مقوله دانش بنیان‌ها، صنعت نفت و گاز و صادرات محصولات و خدمات را بررسی کرده است. بدین منظور محقق با مطالعات کتابخانه‌ای (مرور نشریات معتبر جهانی) و بررسی علل موثر بر صادرات دانش بنیان‌ها از روش پژوهش کیفی داده بنیاد و سپس به انجام مصاحبه‌های نیمه‌ساختار‌یافته پرداخته که در این راستا 12 مصاحبه با مدیران و متخصصین شرکت‌های دانش‌بنیان در صنایع نفت وگاز انجام گردیده است. در نهایت مطابق نرم افزار مکس کیودا، شواهد گفتاری مصاحبه‌ها،  پردازش و با کدگذاری، 30 مقوله فرعی و شش مقوله اصلی: فرهنگ، تحریم، سیاست‌گذاری، ارتقا توانمندی، تامین منابع و نظارت موثر استخراج، تبیین، تحلیل با الگوی پیشنهادی ارایه شده است.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

Explaning the pattern of developing products and services exports for knowledge-based companies in the oil and gas industries

نویسندگان English

Mohammad Hasan Hayati 1
Naser Yazdani 2
1 MSc, Business Administration, Shahed University, Tehran, Iran
2 Associate Professor, Department of Business Administration, Shahed University, Tehran, Iran
چکیده English

Introduction
Expanding the horizon of knowledge and its use is leading the global village towards a global home, where a sustainable presence in order to increase the welfare of society is not possible except with awareness of the network of exchanges of this new order, which is moving towards integration and interconnections more than ever before. In this regard, the economy plays an irreplaceable role, and the export of innovative and knowledge-based products has a special place among the inhabitants of this living world. Extensive global sanctions require a special commitment to benefit from knowledge-based products and services with an effective strategy to reduce costs and export petroleum products. In our country, domestic oil and gas trade has a powerful potential, but is still unrealistic. Despite the fact that the technological trend in the oil and gas sector is often ignored,  it is needed to change this trend throughinorder creating an internal and resourceful flow including almost all aspects of interdisciplinary knowledge synergy. In addition, to prevente the oil and gas industry from becoming stagnant, domestic oil and gas companies have shown the courage to be present in international markets. the opportunities and threats of development for companies in the wake of globalization require increasing the impact of inter-sectoral competition on the development of industrial companies in the field of self-sufficiency and acceleration in the speed of scientific and technological progress. In fact, the unequal distribution of productivity or taste-based decisions has caused attention to the research topic. Also, a significant theoretical gap in the development of special marketing approaches that clearly shows the long-term development strategies of oil and gas companies and the empirical problems that exist in oil and gas company research, are due to the lack of integration of knowledge and experience in a close and interconnected manner and affected by inconsistent methodology in research. This research, with a knowledge-based management approach, examines the three axes of knowledge-based industries, the oil and gas industry, and business management, and ultimately raises the main research question of presenting a pattern of factors affecting the export of products and services of knowledge-based companies in the oil and gas industries with a data-based approach. After identifying the effective factors, it presents local answers and solutions with an international and global perspective.
Methodology
The research, with a knowledge-based management approach, examines the three axes of knowledge-based industries, the oil and gas industry, and business management. The research is of an applied type. The method of collecting information and data, in addition to library studies, is in the form of interviews with informants to determine the goals, and then to discourse and questions for semi-structured interviews with experts, either face to face or with an electronic questionnaire, and seeks to consolidate categories, and ultimately creative analyses lead to theory-building. The statistical population of the research includes experts and managers related to knowledge-based industries in the oil and gas field. In order to identify the pattern of factors affecting exports, the data-based theory approach was used. Informed experts, including commodity managers in the oil industry and managers of knowledge-based companies, were selected using the snowball technique in a purposeful manner until the saturation of opinions was reached, that is a non-probability and purposeful sampling strategy.. In this regard, 12 interviews were conducted. In this approach, with the information received from experts in this field, an attempt is made to classify the information and the purpose of the research is to explain and determine the causes of the problem in order to understand trade barriers and practical ideas in solving barriers and minimizing the effects of barriers. The research approach is to analyze and perceive the phenomena and reach a theory using the inductive method, and due to the use of interviews, initial coding, finding common codes and extracting categories and the relationship between categories, the Glaser 6C data-based method technique was used.
Results and Discussion
Finally, using MAXQDA2020 software, the verbal evidence of the interviews was processed and coded. 30 subcategories and 6 main categories were extracted, which are: 1. Culture, 2. Sanctions, 3. Policy-making, 4. Capacity building, 5. Resource provision and 6. Effective supervision, and with Glazer's 6C technique, categories of analysis, explanation and a proposed model were presented.
Conclusion
six dimensions of the main categories effective in exporting products and services of knowledge-based companies in the oil and gas industries extracted, the existing structures is recognized and infrastructures modified in order to recognize capacities, ecosystem building and planning to develop intelligent information and banking structures. It prevents the waste of the most important capital, namely time, in addition to financial flexibility in exports. Creating a supply chain network infrastructure by managing small industrial workshops to complete the product package in line with the diversification strategy can be called an operational solution. Managers and decision-makers in the economy can take advantage of this opportunity if they have practical experience relevant to knowledge-based companies and have managerial stability. Qualitative grading of knowledge-based companies based on the quality of products and services and granting points on this basis is necessary. Cultivating multi-industrial specialist forces, marketing by creating combined academic disciplines and creating a cultural platform to promote brand development with continuous (encouraging) and effective presence in international conferences, along with formulating standards and technical requirements for products and services to strengthen the market and exports with a focus on knowledge-based management, are the catalysts for development. Transparency of organizational performance and a supporting system for knowledge-based companies by periodically creating a working group consisting of knowledge-based companies can reduce corruption.
 

کلیدواژه‌ها English

Culture
Sanctions
policymaking
capacity building
Resource provision
Effective supervision
 

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  • تاریخ دریافت 22 بهمن 1403
  • تاریخ بازنگری 09 خرداد 1404
  • تاریخ پذیرش 15 شهریور 1404