نوع مقاله : پژوهشی
نویسندگان
1 دانشیار گروه مدیریت بازرگانی ،دانشکده مدیریت، دانشگاه تهران ،تهران ،ایران
2 گروه انسان شناسی ، دانشکده علوم اجتماعی و رفتاری ، دانشگاه تهران ، تهران ، ایران
3 گروه مدیریت بازرگانی، پردیس بین المللی جزیره کیش، جزیره کیش، ایران
4 مدیریت بازرگانی، پردیس فارابی، قم، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
This article collects data from Start-ups such as Bemetis, Bime Bazaar, Bimito, Azki and Bime.com in order to study the evolution of the country's insurance industry. In order to investigate these cases in depth, a comparative case study research method has been used. In this research, the Systematic Grounded Theory approach has been used to collect data. Purposeful sampling and library and field resources have been used to collect initial data. The results of this study show that the necessary conditions for the transformation of the country's insurance industry have not been fully prepared and start-ups are facing very serious challenges. Finally, a model of insurance start-ups is presented and Suggestions have been made for improvement in this evolutionary process. Creating the necessary infrastructure by the Insurance Industry Regulatory Authority to facilitate the field of start-ups in the digital transition phase can provide a clear path for market participants by designing an industry transformation strategy and drawing a map of the digital transformation of the insurance industry.
کلیدواژه‌ها [English]
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