عنوان مقاله [English]
Aim and introduction: Considering the importance of banks in society, the lack of qualitative studies in the field of social responsibility of banks, as well as the importance of social capital and organizational ethics as two important variables in any organization; The aim of this study was to evaluate the role of social capital on corporate social responsibility with the mediating role of organizational ethics in MELLI and MELLAT banks.
In recent years, corporate social responsibility has emerged as a dominant view in the business world and has required various business owners to comply with the standards, regulations and rights of stakeholders including government, customers, the environment as well as employees and managers. The transfer of government economic power to the private sector and smaller governments has also led to increased attention to corporate social responsibility. Considering the importance of corporate social responsibility in terms of stabilizing the company's position in the environment, being a complementary strategy along with competitive strategies, financial, etc. and its impact from internal and external environmental factors on the other hand, study The role of variables that according to thinkers in the development of various strategies of the organization is necessary.
Organizational ethics is in close contact with organizational activities, professional and people daily life and it is very important in decision-making, organizational Policy setting, marketing, financial affair and so on. Social capital, in the form of a certain set of informal norms or values, raises the level of cooperation and lowers the level of exchange and communication costs.
Methodology: This research is applied in terms of purpose and descriptive and survey in terms of data collection method and is a combination of qualitative and quantitative data based on the nature of the data. A library study was used to obtain study records and field methods to identify variables related to corporate social responsibility and the phenomenology of social capital. Semi-structured interviews were used as data collection tools in the hypertext section and phenomenology and lived experiences were used to collect data related to social capital. The statistical population included 135 managers and officials of marketing and advertising or public relations of MELLI and MELLAT banks in Tehran and provincial centers. In the qualitative section, the available sampling method was used until the theoretical saturation was reached, in which 12 people participated. In the quantitative section, 118 people answered the questionnaire questions using the available sampling method.
The validity of the instrument was assessed in the qualitative section for phenomenology through the comments of two participants and in the Meta- Synthesis qualitative approach through the content validity and reference to studies and the use of the kappa method. The total validity of the questionnaire was examined by referring to three experts in terms of form and content and confirmatory factor analysis was used to assess the validity of the structure. Evaluation of the reliability of the questionnaires using Cronbach's alpha showed that the factors in the questionnaire have good internal consistency.
To analyze the data, the structural equation model in two stages (confirmatory factor analysis, significance numbers and path coefficients) was used using PLS software. Other tests are based on descriptive statistics (mean and standard deviation), tests related to data normality by Kolmogorov-Smirnov method and calculations related to correlation coefficients between variables and explaining the role of mediating variables by stepwise regression method.
Findings: The output of the process of corporate social responsibility Meta- Synthesis led to 16 categories in 3 dimensions: individual and organizational, financial and economic, social and environmental. The output of the process of phenomenology of social capital led to 10 categories in three dimensions: structural and administrative, cognitive and educational, behavioral and communication. Dimensions and components of organizational ethics Sevenson and Wood (2004) entered the model as a mediating variable and finally, the research findings showed quantitatively that social capital with the mediating role of organizational ethics has a significant role in corporate social responsibility.
Discussion and Conclusion: Four hypotheses about the significance of the role of social capital on organizational ethics; The role of organizational ethics on corporate social responsibility; The role of social capital on corporate social responsibility and finally the mediating role of organizational ethics in the impact of social capital on corporate social responsibility was discussed. Findings showed that the effect of social capital on organizational ethics is equal to 0.54; The effect of organizational ethics on corporate social responsibility is 0.78; The effect of social capital on corporate social responsibility is equal to 0.71 and in all cases are significant at the level of confidence of 0.95. Organizational ethics strategy along with social capital were introduced through stepwise regression, the effects of which on corporate social responsibility are equal to 0.86 and are statistically significant at 95% confidence level. Organizational ethics and social capital can affect corporate social responsibility by 0.56 and 0.41, respectively. In this regard, although the effect of social capital on corporate social responsibility is 0.41, but with the introduction of organizational ethics as a mediator, the share of these two variables has increased to 0.86.
If the banks' strategy regarding accountability to Beneficiaries (government, customers, environment, etc.) is integrated with organizational ethics and social capital, it will stabilize the position of banks among them. Banks by improving and upgrading the level of organizational ethics by increasing the level of interaction with people, training capable managers and employees and paying attention to ethical standards on the one hand and promoting social capital through expanding social banking, networking and interaction, institutional support, accepting their role in being a pioneer in the fight against corruption and the need for cooperation in the implementation of government policies, etc .; Increase their strategic processes and infrastructure to enhance the level of corporate social responsibility and thus use organizational ethics and social capital as two important sources and assets in improving their performance.