عنوان مقاله [English]
Knowledge management is also one of the most important issues in the field of organization and media management and the main question of this paper that knowledge management strategy looking to the future is close to what model and components. Therefore, in the present study, we conducted in-depth interviews with key informants (faculty members and senior media managers). In this study, snowball approach was used to select the samples and the themes saturation method was used as the standard for the end of sampling. Since the themes selected are summarized by experts, the validity of the interviews has been confirmed and a retesting method has been used to confirm the reliability of the interviews. According to the views presented in this study, knowledge management orientation, the complexities of human behavior and human cognition barriers have been identified as the most important considerations affecting knowledge management in the future research process. And on the other hand, the realization of predictions, the achievement of the intended future and the promotion of future research knowledge are the most important achievements of the two-way interaction of future research and knowledge management.
Also predicting the future, making desirable changes in the future, and identifying the causes of change are the most important effects of the futures research process on the management of knowledge in ICT, so that the application of future knowledge management to the national media (IRIB) enhances organizational learning, in the organization.