مدلی برای کسب مزیت رقابتی پایدار سبز در صنعت سیمان

نوع مقاله: علمی-

نویسنده

استادیار گروه مدیریت دانشگاه قم قم، بلوار غدیر، دانشگاه قم، دانشکده مدیریت و اقتصاد، گروه مدیریت

چکیده

این پژوهش با هدف طراحی مدلی برای ایجاد مزیت رقابتی با حفظ محیط، انجام گرفت. متغیرهای سیستم مدیریت محیط زیست، مزیت رقابتی پایدار سبز، مدیریت دانش و ریسک مورد بررسی قرار گرفتند. در این تحقیق چهار سوال پژوهشی و سه فرضیه، جهت و مسیر گردآوری داده‌ها را مشخص کردند. جامعه آماری پژوهش کسب­و­کارهای تولید سیمان فعال در بورس اوراق بهادار تهران است. داده­های پژوهش از طریق پرسشنامه و صورت­های مالی شرکت­ها گردآوری شد. برای تجزیه­وتحلیل داده­ها از نرم­افزار smart pls نگارش 3 استفاده شد. نتایج پژوهش نشان داد که بین سیستم مدیریت محیط زیست و مزیت رقابتی پایدار سبز رابطه مستقیم معنادار وجود دارد. مدیریت دانش نیز با سیستم مدیریت محیط زیست رابطه مستقیم معنادار دارد و از طریق آن بر مزیت رقابتی پایدار سبز اثر غیرمستقیم می­گذارد. ریسک با مزیت رقابتی پایدار سبز رابطه مستقیم دارد ولی اثر تعدیل­گر آن بر رابطه بین سیستم مدیریت محیط زیست و مزیت رقابتی پایدار سبز تأیید نشد. براساس نتایج پژوهش، به شرکت­های تولیدکننده سیمان که همگی دارای استاندارد ایزو 14001 هستند پیشنهاد می­شود ساختار نظام­مند مدیریت دانش را ایجاد و استفاده کنند تا بتوانند در عین کسب مزیت رقابتی پایدار و تداوم بقا، به حفظ محیط زیست و پاسخگویی به خواسته­های ذی­نفعان نیز دست یابند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

A green sustainable competitive advantage model in cement industry

نویسنده [English]

  • Hooshang Asheghi-Oskooee
Assistant professor in department of management, University of Qom, Qom, Iran
چکیده [English]

The aim of this study was to design a model to create a competitive advantage while maintaining the environment. The variables of environmental management system, sustainable green competitive advantage, knowledge management and risk were examined. In this study, four research questions and three hypotheses identified the direction and direction of data collection.The statistical population of the study was cement manufacturing businesses listed on the Tehran Stock Exchange. Research data were collected through questionnaires and financial statements of companies. SmartPLS 3 software was used for data analyzing. The results showed that there is a significant direct relationship between the environmental management system and green sustainable competitive advantage. Knowledge management also has a significant direct relationship with the environmental management system, and through which it has an indirect effect on green sustainable competitive advantage. Risk is directly related to green sustainable competitive advantage, but its moderating effect on the relationship between the environmental management system and green sustainable competitive advantage was not confirmed. Based on the results of the study, it is suggested that cement producing companies (all of which meet ISO 14001) develop and use a systematic knowledge management structure. In this way, they can achieve environmental protection and meet the demands of their stakeholders, as well as achieve sustainable competitive advantage and long-term survival.

کلیدواژه‌ها [English]

  • Competitive advantage
  • Sustainability
  • Environmental Management System (EMS)
  • Knowledge Management
  • Green Sustainable Competitive Advantage (GSCA)
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