عنوان مقاله [English]
Strategy implementation is one of the most important stages of strategic management. However, implementation is less than compiled. The purpose of this paper is to explain the applied model of strategy implementation in commercial banks, which includes identifying, prioritizing its effective variables, describing the process, how it is implemented and examining the implications and challenges of implementation. The research method is applied, result-oriented, descriptive, quantitative-qualitative. The research strategy in the qualitative part is the Grounded Theory and in the quantitative part, the Analytical Hierarchy Process. The qualitative analysis method is based on the Strauss and Corbin paradigm coding and in the quantitative part is based on pairwise comparisons and inconsistency rate analysis. The community, the commercial bank experts and the sample, comprises 46 managers and experts of 11 commercial banks (private and public). Sampling method is purposeful judgment with snowball technique and its tools in qualitative part of interview and document analysis and in quantitative part of questionnaire. As a result of the study, a model was designed in the form of 105 initial codes, 33 concepts and 5 main categories as causal variables, contextual, barriers (intervention), process and its consequences and design and validation (priority), Each is determined.