نوع مقاله : علمی
1 گروه مدیریت منابع انسانی و مدیریت کسب و کار، دانشکده مدیریت، دانشگاه خوارزمی
2 گروه مدیریت کسب و کار، دانشکده مدیریت، دانشگاه خوارزمی، تهران
عنوان مقاله [English]
The most important purpose of this study is to investigate the factors affecting the implementation of the strategy and its impact on the performance of electronic businesses in the form of a conceptual model and its testing. By presenting a conceptual model, this study attempts to test the mediating role of strategy implementation between operational process, content and context of strategy variables with organizational performance. This research is practical in terms of purpose and in terms of method of data collection; it is a correlation model in particular. The statistical population of the research is electronic business of information technology, communication technology and information society. Forty-six companies answered the standard questionnaire with 33 questions. Convergent and divergent validity and Cronbach's alpha and hybrid reliability used to assess its validity. Data analysis performed using SmartPLS3 software. The results show that strategy implementation has an impact on the performance of the organization and mediates the role of content, strategy operational process and organizational performance. However, the effect of the strategy context factor on its implementation do not confirmed.