الگویی برای همسویی راهبرد عملیات و راهبرد کسب و کار در سازمانهای تولیدی ایران

نوع مقاله : پژوهشی

نویسندگان

1 استاد مدعو، دکتری مدیریت بازرگانی، دانشگاه آزاداسلامی واحدعلوم وتحقیقات تهران

2 استادیار، دکتری مهندسی صنایع،دانشگاه آزاداسلامی واحدعلوم وتحقیقات تهران

3 استادیار، دکتری سیستمهای عصبی مصنوعی،دانشگاه آزاداسلامی واحدعلوم وتحقیقات تهران

4 دانشجوی دکتری مدیریت صنعتی،دانشگاه آزاداسلامی واحدعلوم وتحقیقات تهران

چکیده

راهبرد در سه سطح کلان شرکت، واحدهای کسب وکاروبخش‌های وظیفه‌ای تعریف می‌شود. چگونگی همسویی این سه سطح برای موفقیت سازمانها اهمیت دارد. یکی ازواحدهای وظیفه ای که مسئولیت تولید محصولات رابه عهده دارد عملیات است.حال سؤال آن است که همسویی راهبرد عملیات با راهبردی کسب وکار راچگونه می‌توان ایجاد کرد. بدین منظورالگویی ارایه می‌شود که باآن به چگونگی انجام همسویی پاسخ داده شود. الگو ازسازه‌های راهبرد کسب وکار، ابعاد رقابتی وحوزه‌های تصمیمات راهبردی عملیات تشکیل شده است. برای تبیین الگو ابتدا این سؤال مطرح است که باتوجه به نوع راهبرد کسب وکار کدام بعد رقابتی انتخاب می‌شود و سپس براساس بعدرقابتی منتخب راهبردهای عملیات مناسب کدامند. برای پاسخ به این سؤالات 160 شرکت در صنایع غذایی و شیمیایی انتخاب و مورد تحقیق قرارگرفته‌اند. تحقیق از منظر هدف، کاربردی است. برای تحلیل داده‌ها نیز، ابتدابا روش توصیفی-پیمایشی، نوع راهبرد کسب وکار، بعد رقابتی و راهبرد عملیات مورد استفاده هر شرکت در نمونه آماری مشخص گردید. سپس با استفاده از روش توصیفی- همبستگی، ارتباط بین آنها مشخص شد تا مدل عملیاتی همسویی به دست آید. برای به دست آوردن روابط همسویی، مراحلی تدوین شده که برآن اساس برای هر شرکت یک کد و بر اساس مشابهت کدها 25گونه همسویی مشخص شد. نتایج بیانگر آن است که عملکرد شرکتها با توجه به گونه همسویی راهبرد آنها متفاوت می‌باشد .به عبارت دیگر همسویی در بین شرکتهای موفق وناموفق به شکل معناداری متفاوت است. از25 گونه همسویی با در نظر گرفتن عملکرد، هفت‌گونه همسویی مناسب تشخیص داده شد و از آنها برای تبیین الگوی عملیاتی همسویی استفاده شد. نتایج همچنین از رویکرد مصالحه درابعاد رقابتی حمایت می‌کند.

کلیدواژه‌ها


عنوان مقاله [English]

A Model for Aligning Operation Strategy and Business Strategy in The Iranian Industrial Organizations

نویسندگان [English]

  • Sohrab Khalili Shavariny 1
  • Jamshid Nazemi 2
  • Mahmod Alborzi 3
  • Hossain Salimian 4
1 Islamic Azad University،Sience and Reserch Branch,Tehran
2 Islamic Azad University،Sience and Reserch Branch
3 Islamic Azad University،Sience and Reserch Branch,Tehran
4 Islamic Azad University, Sience and Reserch Branch,Tehran
چکیده [English]

Strategy is defined in three levels: corporate level, business level and functional level. Aligning these three levels is important for the success of organization. Operation is one of the functional units which respond to produce products. The main question research is how to make alignment between operation and business strategy. In order to answer this question, representing a model is requisite. The model consists of business strategy, competitive priorities and operation strategic decision area constructs. For explaining alignment model, the first question is: according to kind of business strategy, which competitive priority is selected and then according to selected competitive priorities, which operation strategies are suitable? To answer these questions, the data was collected from 160 companies in food and chemical industries were selected and were studied. With regard to aim, this article is applied. For analyzing of data, by using a descriptive-survey method the kind of business strategy, competitive priorities and operation strategy was determined, then by descriptive-correlation method, the relation between them was determined. For obtaining the alignment relation a methodology were generated and based on an alignment code for per company and also 25 alignment types were identified. Results show that company's performance is different which considers their performance. In another word alignment is differ between successful and unsuccessful companies. Which after considering their performance, seven types of alignment were distinguished as being suitable. These types were used to develop the operational alignment model. This study also supports the   trade-offs approach to competitive priorities.

کلیدواژه‌ها [English]

  • Business strategy
  • Operation strategy
  • aligning
  • Competitive priority
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