تعامل استراتژی و رهبری با مدیریت دانش در بانکداری الکترونیکی

نوع مقاله: علمی - پژوهشی

نویسندگان

1 کارشناس ارشد، دانشگاه قم

2 استادیار، دانشگاه قم.

چکیده

     مدیریت دانش می‌تواند به­‌عنوان یک عامل متفاوت در محیط تجارت الکترونیک عمل نماید و به افراد در پذیرش راحت‌تر و سریع‌تر نقش‌ها و مسئولیت‌های جدیدشان در محیط تجارت الکترونیکی کمک نماید. پیاده‌سازی مدیریت دانش موفق مستلزم شناخت و بررسی عوامل کلیدی مدیریت دانش و اقدام عملی بر مبنای عوامل شناخته شده است. که مطمئناً این امر موجب به‌کارگیری صحیح‌تر دانش و دستیابی به مزیت رقابتی در بانکداری الکترونیک خواهد گردید. از این­‌رو، در این پژوهش که در دستة تحقیقات توصیفی ـ پیمایشی جای می‌گیرد بر تأثیر شاخصِ استراتژی و رهبری مدیریت دانش در بانکداری الکترونیکی تمرکز نموده‌ایم؛ و به‌­منظور انجام این پژوهش بانک ملت استان قم را به‌­عنوان جامعة آماری برگزیدیم و برای اولویت­‌بندی شاخص‌ها از روش تحلیل سلسله­‌مراتبی فازی بهره جسته‌ایم؛ و نتایج حاصل حاکی از آن است که 3 معیار اصلی پژوهش "حمایت مدیریت ارشد، استراتژی مدیریت دانش و استراتژی سازمانی" به‌­ترتیب دارای بالاترین اهمیت می‌باشند.

کلیدواژه‌ها


عنوان مقاله [English]

Strategy and Leadership Interaction with Knowledge Management in E-Banking

نویسندگان [English]

  • Haniyeh Hooshmand 1
  • Amir Afsar 2
1 M.A. in Information Technology Engineering, Qom University, Iran
2 Assistant Professor, Qom University, Iran.
چکیده [English]

Knowledge management can act as a different element in
E-commerce environment, and help people to accept their new roles and responsibilities easier and faster in e-commerce environment. Successful implementation of knowledge management requires an analysis of the key factors of knowledge management, viable action based on known element. This matter causes better and precise usage of knowledge and achieving beneficial competition in E-banking. Hence, in this study includes descriptive-analytical, we have focused on impact of knowledge management strategies and leadership factor in E-banking, Mellat bank of Qom was chosen to work on this project practically. And for prioritization of criteria is used fuzzy analytic hierarchy method. The results indicate that the three main criteria of "top management support, knowledge management strategy and organizational strategy", respectively, are of paramount importance.

کلیدواژه‌ها [English]

  • Key Success Factors
  • Knowledge Management
  • Strategy and Leadership
  • Electronic banking
  • Fuzzy Analytic Hierarchy Process

 

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