نوع مقاله : پژوهشی
1 استادیار، دانشگاه شهید بهشتی.
2 کارشناس ارشد، دانشگاه یزد
3 کارشناس ارشد، دانشگاه شهید بهشتی
عنوان مقاله [English]
Traditional thinking industry leaders, have worn and old machinery and align policies and policies of industrial development, resulting in products with high quality and low price is. There is therefore a growing industry instead of forward, backward and even some of them are bankrupt and shut down, which has led to increased unemployment. This is why this study is to use the existing capacity would not Industries Qazvin. Considering the factors of the external environment, marketing systems, staffing and quality ranking factors has produced. Industry executives have been Qazvin survey data were collected through interviews and questionnaires with managers. Also to find the most important factors influencing student t-test was used. The results obtained in the study who had the greatest impact on the external environment and the marketing system.