راهبردهای احیا و عملکرد تجاری در شرایط رکود اقتصادی

نوع مقاله: علمی - پژوهشی

نویسندگان

1 استاد، دانشگاه علامه طباطبایی

2 استادیار، دانشگاه علامه طباطبایی

3 استادیار، دانشگاه آزاد اسلامی،‌واحد تهران مرکز

4 دانشجوی دکتری، دانشگاه علامه طباطبایی

چکیده

در این مقاله، الگوی رابطه بین راهبردهای احیا و عملکرد تجاری در شرایط رکود اقتصادی مورد بررسی قرار گرفته است. این پژوهش تبیینی- توصیفی و از نوع پیمایشی است. جامعة آماری، مدیران ارشد بیست شرکت ‌پذیرفته­‌شده در بورس اوراق بهادار تهران بودند که طی سال­های 1385 تا 1391 ابتدا حداقل دوسال متوالی افت شاخص‌های درآمد خالص و بازده دارایی و متعاقب آن حداقل دو سال بهبود عملکرد (احیای موفق) و یا دو سال متوالی کاهش عملکرد (احیای ناموفق) را تجربه کرده‌اند. به­‌منظور سنجش میزان پایایی و روایی سازة سوالات به­‌ترتیب از ضریب آلفای کرونباخ و تحلیل عاملی تأییدی استفاده شد. نتایج این آزمون­‌ها نشان داد که سؤالات از پایایی و روایی لازم برخوردار است. برای تحلیل داده‌های پرسشنامه از ضریب همبستگی اسپیرمن و ضریب همبستگی جزیی استفاده شد. نتایج نشان می‌دهد که بین راهبردهای سازماندهی مجدد بدهی، کاهش هزینه، کاهش دارایی عملیاتی، سرمایه‌گذاری در مجموعه دارایی‌ها، تغییر در عرضة محصول، تغییر بازار و عملکرد تجاری شرکت‌­های بحران‌زده رابطة معنا‌داری وجود دارد. اما بین راهبرد واگذاری یا فروش مجموعه دارایی‌ها و عملکرد تجاری رابطة معناداری وجود ندارد. همچنین تأثیر اندازۀ شرکت و کمک‌های دولت بر رابطۀ میان راهبردهای احیا و عملکرد تجاری مورد تأیید قرار نگرفت.

کلیدواژه‌ها


عنوان مقاله [English]

Turnaround Strategies and Business Performance in Recession Conditions

نویسندگان [English]

  • Hosein Rahman Seresht 1
  • Yahya Hasas Yeganeh 2
  • Mir fayz Falah Shams 3
  • Mansour Irandoost 4
1 Professor, Allameh Tabatabaee University.
2 Assistant Professor, Allameh Tabatabaei University.
3 Assistant Professor, Islamic Azad University, central Tehran branch
4 Ph.D. Student, Allameh Tabatabaee University
چکیده [English]

     This paper has investigated the model relationship between turnaround strategies and business performance of firms in crisis. The objective of this study are explanatory-descriptive. The sample is the senior managers of accepted firms in Tehran Stock Exchange which experienced reduction of net income indicators and return on assets at least two consecutive years, during 1385-1391 and afterward, they experienced performance improvement for two consecutive years (successful turnaround) and/or their reduction in performance index continued for two other consecutive years (unsuccessful turnaround). Data of the questionnaire was analyzed by Spearman correlation coefficients and partial correlation coefficients. According to the results, significant relationship exists among debt restructuring, cost reduction, operating asset reduction, Portfolio-Asset investment, changes in product offering, changes in market entry strategies and business performance of firms in crisis. However, relationship between Portfolio-Asset divestment strategy and business performance was not accepted. The effect of company size and government assistance on relationship between turnaround strategies and business performance were not accepted as well

کلیدواژه‌ها [English]

  • Turnaround Strategies
  • Business performance
  • Company Size
  • Government Assistance

 

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