تبیین نقش میانجی قابلیت‌های پویا در راهبرد کسب مزیت رقابتی رابطه محور

نوع مقاله: علمی - پژوهشی

نویسندگان

دانشگاه تربیت مدرس

چکیده

امروزه شرکت‌­ها به‌­عنوان قسمتی از شبکه روابط نگریسته می‌­شوند که می‌­توانند از این شبکه مزیت رقابتی کسب کنند. این پژوهش با هدف تحلیل نقش قابلیت‌­های پویا در رابطه روابط بیرون سازمانی با مزیت رقابتی سازمان و کمی­‌سازی این روابط انجام شده است. برای این منظور از روش تحقیق آمیخته استفاده شده است. ابزار کمی‌­سازی روابط، پرسشنامه بوده است که با روش‌­های مختلف روایی و پایایی آن بررسی شد. پرسشنامه در سیزدهمین نمایشگاه صنعت ساختمان در تهران به‌­صورت تصادفی توزیع شد که 352 مورد از آن برگدانده شد. نتایج نشان از تاثیر بیشتر مسیر غیرمستقیم تبدیل سرمایه اجتماعی بیرونی سازمان به مزیت رقابتی نسبت به مسیر مستقیم آن دارد. قابلیت­‌های پویا نقش میانجی معنادار و مکمل را در این رابطه ایفا می­‌کنند. حمایت‌های دولت، فقدان کارایی اجباری و نبود اطمینان از تقاضا از جمله متغیرهای تعدیل­گر محیطی تاثیر‌گذار بر مدل پژوهش بوده­اند.
 

کلیدواژه‌ها


عنوان مقاله [English]

Explanation of Mediator Role of Dynamic Capabilities in Relational View of Competitive Advantage Strategy

نویسندگان [English]

  • Esmaeil Shahtahmasbi
  • Seyyed Hamid Khodadad Hoseini
  • Asadollah Kordnaije
Tarbiat Modares University.
چکیده [English]

Today, companies are seen as part of the network of relationships that they can gain competitive advantage from networks. This study has been done to analyze the role of dynamic capabilities in relation between external relations of the organization with competitive advantage and quantification of these relationships. For this aim, has been used mix method. Questionnaire was tools for quantification of relations of this research that its reliability and validity was checked by different methods. The questionnaires were distributed in 13th international construction fair in Tehran with random sampling, and 352 returned and complete questionnaires were used for quantitative analysis. The findings show the indirect impact of external social capital on competitive advantage has become much more than direct one. Dynamic capabilities play complement and significant mediator role in this relationship. Government support and enforcement inefficiency and demand uncertainty are environmental moderator variables that have effective impact on research model.

کلیدواژه‌ها [English]

  • Relational View
  • competitive advantages
  • Dynamic Capabilities
  • Institutional theory

 

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