رابطه نزدیک‌بینی مدیریتی و راهبرد شرکت با تبیین نقش سخاوت‌مندی محیط

نوع مقاله: علمی - پژوهشی

نویسندگان

دانشگاه علامه طباطبایی

چکیده

     نزدیک­‌بینی به­‌عنوان یک خطای ادراکی- شناختی، موجب ناتوانی مدیران از کشف فرصت‌­های جدید و کسب مزیت رقابتی برای سازمان می­‌شود؛ بنابراین اجتناب از آن برای مدیران ضرورت دارد. هدف پژوهش حاضر، بررسی رابطه نزدیک­‌بینی زمانی و نزدیک­‌بینی فاصله­‌ای با تداوم و تطابق راهبرد شرکت، با توجه به نقش تعدیل‌­گر سخاوت­مندی محیط است. برای این منظور، 138 نفر از مدیران شرکت­‌های کوچک و متوسط واقع در شهرک صنعتی شماره 2 اهواز، به روش تمام­‌شمار مورد بررسی قرار گرفتند. جمع‌­آوری داده­‌ها از طریق پرسشنامه انجام شد و پایایی پرسشنامه بر مبنای آلفای کرونباخ بررسی شد. بررسی و تحلیل داده‌­ها و آزمون فرضیه‌­ها از طریق روش رگرسیون سلسله مراتبی و نرم­افزارSPSS  انجام شد. نتایج تحلیل نشان داد که نزدیک­‌بینی زمانی و فاصله‌­ای مدیران، با تداوم و تطابق راهبردهای شرکت­‌های کوچک و متوسط رابطه مثبت دارد و ادراک مدیران از سخاوت­مندی محیط، این رابطه را تعدیل می­‌کند.

کلیدواژه‌ها


عنوان مقاله [English]

The Relationship of Managerial Myopia and Firm Strategy to Explain the Role of Enviromental Munifience

نویسندگان [English]

  • Hamed Dehghanan
  • Pooya Poormoghadasian
Allame Tabatabaei University
چکیده [English]

As a cognitive bias, myopia deprives managers from discovering new opportunities. In this regard, managers should avoid it. The purpose of this study is to investigate the relationship between managerial myopia and strategies of small and medium companies in Khozestan province. Owing to this, from functional and analytical essence, this study is a correlational one. Consequently, two types of myopia: temporal myopia and spatial myopia have been investigated. For the purpose of reliability, Cronbach alpha was run. To address the hypotheses of the research hierarchial regression was computed with SPSS software. The results revealed that the bias of senior managers on myopia has a positive relationship with persistence of strategy and strategic conformity of small and medium companies. 

کلیدواژه‌ها [English]

  • Temporal Myopia
  • Spatial Myopia
  • Environmental Munificence
  • Persistence of Strategy
  • Strtegic Conformity

 

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