تبیین الگوی بهبود ساز و کارهای کسب‌وکار

نوع مقاله: علمی - پژوهشی

نویسندگان

1 دانشگاه شهید چمران اهواز

2 دانشگاه شهید چمران اهواز.

3 دانشگاه شهید بهشتی.

چکیده

     امروزه حرکت سریع و محیط رقابتی کسب­وکار، فشار بر سازمان برای گسترش سهم بازار و فرصت­های سودآوری را افزایش داده است؛ بنابراین بهبود الگوی کسب­‌وکار برای سازمان ضروری است. در این پژوهش، به ­منظور دستیابی به این هدف، رابطه سه سازه عوامل اقتضایی (پشتیبانی مدیریت ارشد، چشم­‌انداز کسب‌­وکار و تخصص عوامل خارجی) و موفقیت سیستم برنامه­‌ریزی منابع سازمان و عملکرد مالی شرکت بررسی شده است. این پژوهش درصدد تبیین الگوی بهبود ساز وکارهای کسب­‌وکار شرکت در صنعت خودرو ایران است. جامعه آماری شامل شرکت‌­های فعال در صنعت خودرو و قطعات در بازه زمانی 1383 تا 1387 است. تحقیق حاضر از لحاظ هدف، کاربردی و از نظر نحوه گردآوری داده‌­ها، توصیفی و از نوع همبستگی است. برای آزمون هفت فرضیه این تحقیق در یک نمونه‌­گیری چند مرحله‌ای تعداد 162 نفر از 8 شرکت انتخاب شدند و داده‌ها با استفاده از پرسشنامه گردآوری شده‌اند؛ همچنین از نرم­‌افزار­های اس‌پی‌اس‌اس (SPSS22) و روش معادلات ساختاری (SEM) با استفاده از نرم‌افزار لیزرل (LISREL) 80/8 برای بررسی و تحلیل داده‌ها استفاده شد. نتایج نشان می­‌دهد، حمایت مدیریت ارشد، چشم‌انداز کسب‌­وکار و کیفیت تخصص عوامل خارجی رابطه مثبت و معناداری با برنامه‌­ریزی منابع سازمان دارند؛ همچنین بین برنامه­‌ریزی منابع سازمان و عملکرد مالی رابطه مثبت و معناداری وجود دارد. در نهایت، رابطه بین حمایت مدیریت ارشد و کیفیت تخصص منابع خارجی با عملکرد مالی تأیید می‌­شود؛ در حالی­‌که چشم‌انداز کسب‌­وکار با عملکرد مالی رابطه معناداری ندارد.

کلیدواژه‌ها


عنوان مقاله [English]

Explanation of Business Process Improvement Pattern

نویسندگان [English]

  • Belghis Bavarsad 1
  • Pouya Norozi 2
  • Bahman Hajipour 3
1 Shahid Chamran Univercity of Ahvaz
2 Shahid Chamran University of Ahvaz.
3 Shahid Beheshti University.
چکیده [English]

Today's rapid moving and competitive business environment, the pressure on the organization to expand market share and profitability opportunities has increased. Thus, improving business model is necessary for the organization. In this study, in order to achieve this purpose we have examined the relationship between the structure of contingency factors (top management support, business perspective and expertise of external factors) and enterprise resource planning system success and firm's financial performance. This study seeks to explain the business process improvement model of the firm. The population of this research is the active firms in automotive industry in the period 2004 to 2008 in Iran. The aim of this study is applied and the method of data collection, descriptive and correlational respectively. To test the seven hypotheses of this study in a multi-stage sampling of 162 people from eight companies were selected and data were collected with the use of questionnaire. In this study software (SPSS) 22, and structural equation modeling (SEM) software using (LISREL) 8.80 was used for data analysis. The results show that top management support, business perspective and quality of expertise of external factors have positive and significant relationship with the enterprise resource planning. There is positive and significant relationship between enterprise resource planning and financial performance too. Finally, the positive relationship between top management support and quality expertise of external factors with financial performance was confirmed. While there was no significant relationship between business perspective and financial performance.

کلیدواژه‌ها [English]

  • Top Management Support
  • Business Perspective
  • Expertise of External Factors
  • ERP
  • financial performance

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