تبیین الگوی عوامل اثرگذار بر جاری‌سازی استراتژی در سازمان‌ها

نوع مقاله : پژوهشی

نویسندگان

1 دانشگاه پیام نور، تهران، ایران.

2 دانشگاه پیام نور، کیش.

چکیده

اگرچه تدوین راهبرد برای پیشبرد اهداف یک سازمان ضروری است، اما مهم‌تر از آن وجود هماهنگی بین عناصر سازمان به‌منظور اجرای موفقیت­آمیز راهبرد­های مدون شده است. جاری­سازی راهبرد در شریان‌های سازمان، فرآیندی است که طی آن ‌همه بخش‌های تشکیل‌ دهنده یک کل برای دستیابی به هدف مشترک ترکیب می‌شوند. این مهم، به‌ویژه در ﺻﻨﻌﺖ ﺑﻴﻤﻪ ﻛﻪ زﻣﻴﻨﻪ ﮔﺴﺘﺮش فعالیت‌های ﺗﻮﻟﻴـﺪی و ﺧـﺪﻣﺎﺗﻲ را ﻓـﺮاﻫﻢ ﻣﻲ­ﺳﺎزد؛ از اهمیت بیشتری برخوردار است. مطالعه حاضر بر آن است تا به تبیین عوامل اثرگذار بر جاری‌سازی راهبرد در سازمان‌ها بپردازد. جامعه آماری مورد مطالعه، متشکل از مدیران و کارشناسان شرکت‌های بیمه ایران، آسیا و معلّم در شهر شیراز است که حجم نمونه آن بر اساس فرمول کوکران ۲۷۱ نفر تعیین گردید. ابزار گردآوری داده‌ها پرسشنامه است که روایی آن با استفاده از روش تحلیل عاملی تأییدی و پایایی آن با بهره­گیری از ضریب آلفای کرونباخ به محاسبه شد. در ادامه مدل مفهومی پیشنهادی پژوهش با استفاده از مدل معادلات ساختاری مورد آزمون قرار گرفت. نتایج حاصله مؤید مثبت و معنادار بودن روابط بین متغیرهای پژوهش هستند. بنابراین می‌توان بیان داشت که روابط در نظر گرفته شده در مدل درست و منطقی بوده و مدل ارائه شده تائید می‌گردد.

کلیدواژه‌ها

عنوان مقاله [English]

Explaining the Pattern of Effective Factors Influencing on Strategy Implementation in Organizations

نویسندگان [English]

  • Alireza Pirali 1
  • Mohammadtaghi Amini 1
  • Mohammad mehdi parhizgar 1
  • Ali nouruzi mobarakeh 2
1 Payame Noor University, Tehran, Iran.
2 Payame Noor University, Kish, Iran.
چکیده [English]

Although compiling strategies for advancing the objectives of an organization seems essential, the harmony among the organization elements for successful performance of compiled strategies is more significant; since implementing strategies in the organization arteries is a process during which all of the constituent parts of a whole are combined and its realization is dependant to various factors and follows different patterns. This principle is of a great importance, especially in insurance industry as one of the major institutes influencing on countries' economics; a financial institute that ireinforces the society's economical power, on one hand and provides the extent of production and service activity developments, creating security and assurance, on the other hand. Therefore, in the current study researchers intend to explain the effective factors influencing on strategy implementation in organizations through a consolidated approach. The statistical society consists of managers and experts in Iran, Asia, and Moalem insurance companies in SHIRAZ. The sample size is determined as 271 people according to Cochran Formula. The data collecting tool in the current research is questionnaire and the validity and stability are determined utilizing Confirmatory Factor Analysis approach and Cronbach Alpha Coefficient, respectively. The proposed conceptual model of the research was studied using structural equations. The obtained results confirm the positive and meaningful relations among the research variables. Therefore, it could be claimed that the considered relations in the model are true and reasonable and the presented model is confirmed.

کلیدواژه‌ها [English]

  • Strategy implementation
  • Strategic alignment
  • Organization promotion
  • Insurance industry

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فصلنامه مطالعات مدیریت راهبردی
دوره 10، شماره 37
اردیبهشت 1398
صفحه 177-200

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سابقه مقاله

  • تاریخ دریافت: 15 شهریور 1397
  • تاریخ بازنگری: 16 فروردین 1398
  • تاریخ پذیرش: 17 فروردین 1398

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