عنوان مقاله [English]
The main objective of this study was to examine the effect of knowledge culture on strategic innovation in companies located in Tehran University's Science and Technology Park. In addition, the present study examined the role of knowledge absorptive capacity and considered that strategic flexibility is strengthened or weakened this relationship. The philosophy of the research is positivism, the approach is deductive, and the strategy is surveying. Therefore, after reviewing the literature and designing the conceptual model, a questionnaire consisted of 24 questions presented to a sample of 113 staff members. Then, the data were gathered and analyzed by Smart PlS software through correlation matrix, structural equation model and fitness test. Finally, all three hypotheses were confirmed. It was found that knowledge-based values and beliefs affect potential and realized knowledge absorptive capacity, and this absorptive capacity is effective in creating new business models. Furthermore, the study showed that the relationship between absorptive capacity and strategic innovation to is strengthened by rising of strategic flexibility.
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