Aghazadeh, Hashemi, & Sadri Nia (2014). Appreciating and evaluating the pattern of loyalty and consumer satisfaction. Journal of Strategic Management Studies; Vol. 5, No. 14.
Dennis, C., Papagiannidis, S., Alamanos E., & Bourlakis M. (2017). The role of brand attachment and its antecedents in brand equity in higher education: An extended abstract. In: Stieler M. (eds) Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
Festus Olorunniwo, M., Hsu, K., & Godwin J. (2006). Service quality, customer satisfaction, and behavioral intentions in the service factory. Journal of Services Marketing, Vol. 20 Issue: 1, 59-72.
Gharacheh, Akhavan (2014). Appreciation and evaluation of the loyalty pattern of satisfaction with the quality of e-banking services. Journal of Strategic Management Studies; Vol. 5, No. 19. (In Persian)
Haj Molla Ali Zahra (2010). Investigating the effect of brand preferences on customer purchasing decisions. Islamic Azad University–Tehran Central, Iran. (In Persian)
Heinrich, D., Sprott, D.E., & Albrecht, CM. (2016). The interplay of brand attachment and brand extension success. In: Kim K. (eds) Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
Isik, A., & Yaser, M. F. (2015). Effects of brand on consumer preferences: A study in Turkmenistan. Eurasian journal of business and economics, 8(16), 139-150.
Khademi Moghadam, A. (2013). Examining the quality of banking services and their impact on brand preferences and intent to buy customers. Islamic Azad University – Tehran North, Iran. (In Persian)
Khosravi, Gh. (2013). Investigating factors affecting brand relation among customers, Islamic Azad University – Tehran North, Iran. (In Persian)
McGale L. S., (2016). The influence of brand equity characters on children's food preferences and choices.
Parvaresh, S. M. S. (2010). The impact of brand equity on brand preferences and the intention to re-buy custome. Allameh Tabatabaei University, Iran. (In Persian)
Park, J. K., & John, D. R. (2012). Got to get you into my life: do brand personalities rub off on consumers. Journal of Consumer Research, 37, 655-669.
Rahmani, Y. (2015). The relationship between perceived e-service quality and brand equity. Allameh Tabatabaei University, Iran. (In Persian)
Rokni, H. (2014). How the quality of services affects brand value: the role of intermediates in perceived value and company validity. Islamic Azad University, Iran. (In Persian)
Sobhani, A. (2014). Evaluate educational service quality, Garmsar Islamic Azad University, Iran. (In Persian)
Shalom, L., &
Hayiel, H. (2016). Emotional brand attachment: a factor in customer-bank relationships. International Journal of Bank Marketing, Vol. 34 Issue: 2, 136-150.
Vinh1, T. T., & Huy, L. V. (2016). The relationships among brand equity, brand preference, and purchase intention: empirical evidence from the motorbike market in vietnam. International Journal of Economics and Finance; Vol. 8, No. 3.
Vlachos, P. A., & Vrechopoulos, A. P. (2008). Determinants of behavioral intentions in the mobile internet services market. Journal of Services Marketing, Vol. 22 Issue: 4, 280-291.
Yazdani, Rezaei Fard, & Sardari (2015). The pattern of brand value creation within the brand marketing mix. Journal of Strategic Management Studies; Vol. 6, No. 14. (In Persian)
Zamani, S. M. (2013). Evaluate electronic service quality effect in Brand Eqquity. Payam Noor University, Iran. (In Persian)
Zareay, S. E. (2012). Investigating the effect of marketing variables and brand equity dimensions on the preference and intention of buying a brand. Islamic Azad University, Iran. (In Persian)