شناسایی و طبقه‌بندی مؤلفه‌های مصرف آگاهانه

نوع مقاله: علمی - پژوهشی

نویسندگان

واحد تهران مرکز، دانشگاه آزاداسلامی، تهران

چکیده

پژوهشگران در سال‌های اخیر توجه بیشتری به ابعاد مختلف پیامدهای مصرف و ضرورت حرکت به سمت الگوهای مصرف متناسب با توسعه پایدار نشان داده‌اند. یکی از مفاهیمی که در راستای تحقق چنین الگوی مصرفی مطرح شده است مفهوم مصرف آگاهانه است که بر خلاف بسیاری از پژوهش‌های پیشین که متمرکز بر رفتار شرکت‌ها بوده‌اند متمرکز بر رفتار مصرف‌کنندگان است. هدف از تحقیق حاضر شناسایی مؤلفه‌های مصرف آگاهانه در مصرف‌کنندگان است. این پژوهش با رویکرد کیفی مبتنی بر نظریه زمینه‌ی و از طریق مصاحبه عمیق با پژوهشگران و اساتید دانشگاه به شناسایی مؤلفه‌های مصرف آگاهانه در مصرف‌کنندگان می‌یردازد. مشارکت کنندگان، از طریق فرایند نمونه گیری هدفمند انتخاب شده و مصاحبه ها تا رسیدن به اشباع نظری ادامه پیدا کرده‌اند. نهایتاً تعداد 22 مصاحبه انجام و برای تحلیل داده ها از اصول مرتبط با نظریه زمینه ای استفاده شده است. نتایج حاصل از کدگذاری داده‌ها منجر به شناسایی ‌16 مفهوم شد که در قالب دو وجه ساختار ذهنی آگاهانه و رفتار آگاهانه دسته‌بندی شده‌اند.

کلیدواژه‌ها


عنوان مقاله [English]

Identifying the components of mindful consumption using the qualitative approach of Grounded Theory

نویسندگان [English]

  • Mohammad Sadegh Ghorbanian Gazafroudi
  • Bahram Kheiri
  • Hassan Esmaeilpour
  • Mansoureh Aligholi
Central Tehran Branch, Islamic Azad University, Tehran.
چکیده [English]

Researchers have paid more attention in recent years on the different dimensions of consumption consequences and the need to pay attention to patterns of consumption consistent with sustainability. One of the concepts in this regard is the concept of mindful consumption that focuses on sustainability based on consumer behavior. The purpose of this study is to identify the dimensions of mindful consumption. The present study has a qualitative approach based on Grounded theory method. data collection is done by depth interviews with the researchers and university professors in the fields of business management, sociology, psychology and economics. participants have been selected through purposive sampling and eventually, 22 interviews were conducted and data were analyzed using principles related to grounded theory (open and selective coding, continuous comparative analysis, creating concepts, and categories).The results of data coding have led to the identification of 16 concepts that were categorized into 2 categories. Accordingly, the dimensions of mindful consumption include mindful mindset and mindful behavior.

کلیدواژه‌ها [English]

  • Mindful Behavior
  • Mindful Consumption
  • Mindful Mindset

 

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