فصلنامه مطالعات مدیریت راهبردی

فصلنامه مطالعات مدیریت راهبردی

مدل‌سازی تحلیل علل ریشه ای موانع انعطاف‌پذیری استراتژیک در کسب‌وکارها

نوع مقاله : پژوهشی

نویسندگان
1 دانشیار، گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
2 استادیار، گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران
چکیده
هدف پژوهش ، ارائه الگوی تحلیل علل ریشه‎‌ای موانع انعطاف‌پذیری استراتژیک در شرکت های تولیدی شهر کرمانشاه است. پژوهش از نظر هدف، توسعه­ای و در زمره پژوهش­های کیفی و استفاده از روش تحلیل علل ریشه­ای می­باشد. جامعه آماری شامل خبرگان، استادان دانشگاهی مشاورین شرکت و مدیران شرکت­های تولیدی شهر کرمانشاه است روش نمونه­گیری هدف‌مند غیراحتمالی به روش گلوله برفی، است. حجم نمونه تعداد 18 نفر با اشباع نظری، در مصاحبه فردی نیمه ساختار یافته، مورد بررسی قرار گرفتند. یافته‌های پژوهش با روش تحلیل محتوا کیفی و کدگذاری باز، 33 شاخص موانع انعطاف‌پذیری استراتژیک شناسایی شده‌اند و شامل تمرکز بر گذشته، تأثیر گردش کاری، رقابت شدید، تغییرات سیاست‌ها و مقررات، فشارهای خارجی، تضاد اهداف، تنش‌ها و تداخل‌های داخلی، فرآیندها و روش‌های ناکارآمد، نوآوری نامناسب، مدیریت اطلاعات و تجزیه و تحلیل داده‌ها، مشکلات فناوری، تجربه و نیروی کار، مقاومت به تغییر، ضعف در رهبری و تصمیم‌گیری، تداخل و محدودیت منابع، مشکلات مالی و ساختار و فرهنگ سازمانی غیرمنعطف هستند. مطابق نتایج پژوهش موانع اصلی انعطاف‌پذیری استراتژیک در شرکت‌های تولیدی شامل ساختار سازمانی پیچیده، فرهنگ مقاوم به تغییر، کمبود منابع انسانی و مالی، مشکلات فناوری، و عدم شناخت مناسب از تغییرات محیط کسب‌وکار هستند. رفع این موانع نیازمند تغییر در ساختار و فرهنگ سازمانی، سرمایه‌گذاری در منابع انسانی و فناوری، و آموزش کارکنان است. همچنین، آموزش کارکنان و آگاهی‌بخشی در مورد تغییرات محیطی نیز از اهمیت بالایی برخوردار است. این پژوهش با شناسایی 33 مانع انعطاف‌پذیری استراتژیک در شرکت­های تولیدی و ارائه چارچوب تحلیلی مبتنی بر تحلیل علل ریشه­ای، گامی مهم در جهت توسعه نظریه در این حوزه می­باشد. 
کلیدواژه‌ها

موضوعات


عنوان مقاله English

Root cause analysis modeling of barriers to strategic flexibility in businesses

نویسندگان English

Mohsen Aazami 1
Kamran Nazari 2
1 Associate Professor, Department of Business Management, Payame Noor University, Tehran, Iran
2 Assistant Professor, Department of Public Management, Payame Noor University, Tehran, Iran
چکیده English

Introduction
This study aims to identify and propose a model for Root Cause Analysis of the barriers to strategic flexibility in manufacturing companies in Kermanshah. The research seeks to delve deeply into the factors that hinder these companies' ability to adapt swiftly to environmental changes and market demands. To achieve this, qualitative research methods were employed, gathering empirical data to pinpoint the primary obstacles to strategic flexibility. Through a thorough analysis of this data and the application of diverse analytical techniques, a comprehensive model was developed to trace and comprehend these barriers at their core. This model offers managers and decision-makers in Kermanshah's manufacturing sector a structured approach to recognizing fundamental causes, enabling them to craft strategies that enhance organizational adaptability.
Methodology
This research, developmental in its aim, falls within the qualitative research category and utilizes Root Cause Analysis to identify barriers to strategic flexibility. The study’s target population comprises academic experts holding doctoral degrees in management and managers of manufacturing firms in the city of Kermanshah. A purposeful, non-probabilistic sampling method, specifically the snowball technique, was employed, wherein selected individuals referred other experts to the researcher. This process continued until the interviews reached data saturation, ultimately involving 18 participants in semi-structured individual interviews. The data obtained from these interviews were analyzed using RCA, aiming to identify and examine the fundamental causes and barriers impeding strategic flexibility.
Results and Discussion
The research findings reveal that through content analysis and open coding, 33 indicators have been identified as primary barriers to strategic flexibility in the manufacturing companies of Kermanshah. These barriers encompass factors such as an excessive focus on the past, the effects of workflow inertia, intense market competition, frequent policy and regulatory changes, external pressures, conflicting and overlapping objectives, internal tensions and challenges, inefficiencies in processes and procedures, inadequate innovation, weaknesses in information management and data analysis, technological issues, lack of experience and skilled workforce, resistance to change, deficiencies in leadership and decision-making, resource limitations, financial constraints, and a rigid organizational structure and culture. The results indicate that the core obstacles to strategic flexibility in these companies include a complex organizational structure, a culture resistant to change, shortages in human and financial resources, technological limitations, and insufficient awareness of changes in the business environment. To address these barriers, structural and cultural reforms within the organization, investment in human resources and technology, and employee training are recommended. Additionally, enhancing employee awareness of environmental changes and developing adaptability skills are highlighted as key strategies for improving the companies’ strategic flexibility.
Conclusion
This study, by identifying 33 distinct indicators as barriers to strategic flexibility in the manufacturing companies of Kermanshah, presents an analytical framework grounded in Root Cause Analysis. The purpose of this framework is to assist companies in recognizing and deeply analyzing the fundamental factors that impede their strategic flexibility when confronting environmental and competitive changes. Key identified indicators include an excessive focus on the past, workflow inertia, intense market competition, frequent policy and regulatory changes, external pressures, conflicting objectives, process inefficiencies, inadequate innovation, weaknesses in information management, technological challenges, and resistance to change. A valuable practical recommendation is the development of a comprehensive and conceptual model for assessing and measuring strategic flexibility in manufacturing companies. This model, utilizing the indicators identified in this study along with other relevant metrics, can aid managers in evaluating the organization's flexibility status and pinpointing areas of strength and weakness. Additionally, this model can serve as an ongoing measurement tool for monitoring strategic flexibility in companies, ensuring continuous improvement in adapting to changing conditions.

کلیدواژه‌ها English

Strategic flexibility
Manufacturing companies
Environmental changes
Business
  1. Atmaja, M., De Hariyanti, N., Suhartano, D., & Koval, V. (2022). Developing organizational agility in smes: an investigation of innovation’s roles and strategic flexibility. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 149-165. DOI: 10.3390/joitmc8030149
  2. Azizpour Lindi, A., & Nateghi Jahromi, M. (2016). The impact of strategic flexibility on organizational innovation (Case study: Iran Khodro Company). 4th International Conference on Applied Research in Management and Accounting. [in Persian]  1001.1.26765403.1394.13.26.1.6
  3. Bashir Khodaparasti, R., Pirouzi Bari, M., & Bagheri Qareh Bagh, H. (2020). Analysis of factors and strategies of flexibility on export performance and competitive advantage of industrial companies. Quarterly Journal of Strategic Management Studies, 11(43), 155-169. [in Persian]  1001.1.22286853.1399.11.43.9.2
  4. Batra, S., & Magala, S. (2023). Do new ventures benefit from strategic change or persistence? A behavioral perspective. Journal of Organizational Change Management, 29.
  5. Behzadnia, P., & Sanoubar, N. (2019). The impact of marketing capabilities on export performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products). Journal of Entrepreneurship and Agriculture, 6(11), 58-67.
  6. Burnes, B. (2004). Managing change: A strategic approach to organizational dynamics. Pearson Education.
  7. Cameron, E., & Green, M. (2015). Making sense of change management: A complete guide to the models, tools & techniques of organizational change. Kogan Page Publishers.
  8. Chan, Alan T.L., Ngai, Eric W.T., & Moon, Karen K.L. (2022). The Effects of Strategic and Manufacturing Flexibilities and Supply Chain Agility on Firm Performance in the Fashion Industry. European Journal of Operational Research. DOI: 10.1016/j.ejor.2016.11.006.
  9. Chaston, I. (2012). Strategy for sustainable competitive advantage: Surviving declining demand and China's global development (Vol. 7). Routledge. DOI: 10.4324/9780203121122
  10. Combe, I. (2022). “Marketing and flexibility”: Debates past, present and future. European Journal of Marketing, 46(10), 1257-1267.
  11. Craig, C.S., & Douglas, S.P. (2010). Configural advantage in global markets. Journal of International Marketing, 8(1), 6–26.
  12. Dean, El Gano (2020). Reality Charting: Seven Steps to Effective Problem-Solving and Strategies for Personal Success.
  13. Dibrell, C., Craig, J. B., & Neubaum, D. O. (2019). Linking the formal strategic planning process, planning flexibility, and innovativeness to firm performance. Journal of Business Research, 67(9), 2000-2007.
  14. Ebrahimpour Azbari, M., Noepasand Asil, S. M., & Ahmadi Saravani, M. (2015). Investigating the impact of strategic flexibility on companies' market performance: The mediating role of open innovation. Quarterly Journal of Industrial Technology Development, 13(26), 5-16. [in Persian] 
  15. Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10-11), 1105-1121. DOI: 10.1002/1097-0266
  16. Grewal, R., & Tansuhaj, P. (2011). Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility. Journal of Marketing, 65, 1–28. DOI: 10.1509/jmkg.65.2.67.18259
  17. Hensellek, S., Kleine-Stegemann, L., & Kollmann, T. (2023). Entrepreneurial leadership, strategic flexibility, and venture performance: Does founders' span of control matter? Journal of Business Research, 157, 113-135. DOI: 10.1016/j.jbusres.2022.113544
  18. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic Management: Concepts and Cases. Cengage Learning.
  19. Johnson, J.L., Lee, R.P.W., Saini, A., & Grohmann, B. (2013). Market-focused strategic flexibility: Conceptual advances and an integrative model. Journal of the Academy of Marketing Science, 31(1), 74–89. DOI: 10.1177/0092070302238603
  20. Kletz, T. (2001). What you don't know can hurt you: A guide for patients. American Journal of Nursing, 101(8), 65-67. DOI: 10.1097/00000446-200108000-00040
  21. Li, Y., Liu, Y., Duan, Y., & Li, M. (2018). Entrepreneurial orientation, strategic flexibilities, and indigenous firm innovation in transitional China. International Journal of Technology Management, 41(1-2), 223-246. DOI: 10.1504/IJTM.2008.020696
  22. Madadi Mogui, A., & Salehi, N. (2022). The impact of absorptive capacity on business model innovation with the mediating role of strategic flexibility. Scientific Journal of New Research Approaches in Management and Accounting, 6(22), 775-793. [in Persian] https://majournal.ir/index.php/ma/article/view/1644
  23. Malnight, T.W. (2016). The transition from decentralized to network-based MNC structures: An evolutionary perspective. Journal of International Business Studies, 27, 43–65. DOI: 10.1057/palgrave.jibs.8490124
  24. Rashnoudi, Y., Sadeq Vaziri, F., & Nosratpanah, R. (2021). Enhancing organizational performance through knowledge management capabilities, strategic flexibility, and strategic agility; The mediating role of business model innovation. Journal of Innovation Management in Defense Organizations, 11(4), 79-106. [in Persian] 10.22034/QJIMDO.2021.262799.1390
  25. Rezaei, R., Zandhasami, H., & Mohtashami, A. (2021). Modeling the impact of collaborative open foresight on strategic innovation; The mediating role of strategic learning and strategic flexibility. Journal of Innovation Management in Defense Organizations, 14(4), 1-32. [in Persian] 10.22034/QJIMDO.2022.303710.1447
  26. Richard, Pierre J.; et al. (2019). Measuring organizational performance: Towards methodological best practice. Journal of Management. DOI: 10.1177/0149206308330560
  27. Seydahmadi, N., Shirkhodai, M., & Tabibi, M. R. (2015). Prioritizing effective factors in evaluating exporters based on the strategic flexibility index using the FANP decision-making technique. Quarterly Scientific-Research Journal of Modern Marketing Research, 5(2), 37-52. [in Persian] 
  28. Shimizu, K., & Hitt, M.A. (2017). Strategic flexibility: Organizational preparedness to reverse ineffective strategic decisions. Academy of Management Executive, 18, 44-59. DOI:5465/ame.2004.15268683
  29. Tayebi Abolhasani, S. A., & Rahman Sarshat, H. (2020). The impact of strategic flexibility on green management in line with company competitiveness considering the role of organizational legitimacy and institutional support. Public Management Research, 13(48), 27-57. [in Persian]  22111/JMR.2020.30043.4584
  30. Tayebi Abolhasani, S. A., Daneshvar Deylmaqani, M. R., & Asadi Khaneqah, S. (2020). The impact of knowledge absorption capacity on strategic innovation considering the moderating role of competitiveness and strategic flexibility. Strategic Management Studies, 11(42), 189-212. [in Persian] 
  31. Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. DOI: 1002/smj.640.
  32. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. DOI: 10.1002/(SICI)1097-0266
  33. Tushman, M. L., & O'Reilly, C. A. (2002). Winning through innovation: A practical guide to leading organizational change and renewal. Harvard Business Press.
  34. Valmohammadi, C., & Madikhani, R. (2020). The impact of SME characteristics on financial performance growth with the mediating effect of future-oriented market intelligence and strategic flexibility. Journal of Management Foresight, 1(31), 1-15. [in Persian] 
  35. Weihong, X., Caitao, S., & Aiqiang, Z. (2018). An Empirical Research on the Relationship between Organizational Flexibility and Sustainable Competitive Advantage on the Perspective of Environmental Uncertainty. International Conference on Information Management, Innovation Management and Industrial Engineering.
  36. Zang, Sh., Wang, H., & Zhou, J. (2022). Impact of eco-embeddedness and strategic flexibility on innovation performance of non-core firms: The perspective of ecological legitimacy. Journal of Innovation & Knowledge, 7(4), 66-83. DOI: 10.1016/j.jik.2022.100266
  37. Zarei, E., & Qoliha, A. M. (2020). Strategic Management and Planning. Peyam Publications, Tehran.

 

  • تاریخ دریافت 21 آبان 1403
  • تاریخ بازنگری 11 دی 1403
  • تاریخ پذیرش 28 بهمن 1403