فصلنامه مطالعات مدیریت راهبردی

فصلنامه مطالعات مدیریت راهبردی

مدل کنترل استراتژیک در صنعت کشتی سازی

نوع مقاله : پژوهشی

نویسندگان
وحید خاشعی ورنامخواستی 1
طاهره سادات سلامی 2
1 دانشیار، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
2 دانشجوی دکتری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
10.22034/smsj.2023.314114.1571
چکیده
شرکت‌های کشتی‌سازی برای موفقیت بر رقبای خارجی و داخلی خود علاوه بر تکیه بر مزیت‌های رقابتی، نیازمند دانش عمیق در حوزۀ کنترل استراتژیک در صنعت خود هستند. البته بیشتر آنها شناخت کافی از مباحث استراتژی، برنامه‌ریزی استراتژیک و کنترل استراتژیک در محیط رقابتی، متلاطم و پیچیده خود ندارند. تحقیق حاضر درصدد طراحی مدل خاص برای تبیین کنترل استراتژیک در صنعت کشتی سازی ایران بر اساس نظریه داده‌بنیاد است. داده‌های تحقیق با مصاحبه های عمیق و نیمه ساختار یافته از هشت نفر از مدیران و کارشناسان  صنعت کشتی سازی گردآوری شده است. داده‌های حاصل  از مراحل مصاحبه‌های باز و نیمه ساختار یافته با نرم افزار MAXQDA نسخه 12 تحلیل شد، پس از عبور از بخش تحقیق کیفی و دستیابی به طراحی مدل کنترل استراتژیک،  بخش کمّی تحقیق آغاز شده و در این بخش از روش‌های دلفی و مدل‌سازی ساختاری تفسیری استفاده شد. با بهره‌گیری از مدل‌سازی ساختاری تفسیری مهمترین عوامل اثرگذار در کنترل استراتژیک و سطح اثرگذاری و اثرپذیری آن‌ها بر کنترل استراتژیک صنعت کشتی‌سازی تبیین شدند. لذا کنترل استراتژیک دربردارندۀ اهرم‌های کنترلی: کنترل تحدیدى،کنترل آگاهى‌هاى ویژه، کنترل تعهد به مشتری،کنترل اثربخشى، کنترل قابلیت‌هاى استراتژیک،کنترل رضایت مشترى، کنترل مهارت‌ها، کنترل محتوای استراتژی، کنترل سیاسى، کنترل وظیفه‌اى، کنترل فرهنگى، کنترل تعاملى، کنترل اجراى استراتژی است . کنترل اثربخش و رضایت مشترى جزو تاثیرگذارترین عوامل در شکل‌گیری کنترل استراتژیک صنعت کشتی سازی شناخته شدند.
کلیدواژه‌ها
کنترل تحدیدى
کنترل آگاهى‌هاى ویژه
کنترل تعهد به مشتری
کنترل اثربخشى
کنترل قابلیت‌هاى استراتژیک
کنترل رضایت مشترى

موضوعات

عنوان مقاله English

Strategic control model in the shipbuilding industry

نویسندگان English

Vahid Khashei Varnamkhasti 1
Tahereh Sadat Salaami 2
1 Associate Professor, Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
2 Ph.D. student, Faculty of Management and Accounting, Allameh-Tabatabai University, Tehran, Iran
چکیده English

Shipbuilding companies need deep knowledge of strategic control in their industry to succeed over their foreign and domestic competitors. Unfortunately, most of them do not have sufficient knowledge of the topics related to strategy and strategic control in their turbulent and complex environment. The present study seeks to produce a theory and model in order to explain strategic control in Iran's shipbuilding industry. The research data were collected through in-depth and semi-structured interviews from 8 managers and experts in the shipbuilding industry. The data collected from open and semi-structured interviews were analyzed by MAXQDA software version 12 and a model was designed which was tested in quantitative stage using Delphi methods and interpretive structural modeling. Using interpretive structural modeling, the most important factors affecting strategic control and the level of effectiveness and effectiveness of factors affecting strategic control in the shipbuilding industry were identified. It was found that strategic control has control levers including restrictive control, control of special awareness, control of customer commitment, effectiveness control, strategic capability control, shared satisfaction control, skills control, strategy content control, political control, task control, cultural control, interaction control, strategy performance control. Effectiveness control and customer satisfaction were identified as the most influential factors in strategic control in the shipbuilding industry.

کلیدواژه‌ها English

Strategic Control
Shipbuilding Industry
Interpretive Structural Modeling
Delphi

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فصلنامه مطالعات مدیریت راهبردی
دوره 15، شماره 57
بهار 1403
صفحه 209-231

  • تاریخ دریافت 17 آبان 1400
  • تاریخ بازنگری 19 بهمن 1401
  • تاریخ پذیرش 19 فروردین 1402