نوع مقاله : پژوهشی
نویسندگان
گروه مدیریت صنعتی، دانشکده مدیریت، دانشگاه هرمزگان، بندرعباس، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Social responsibility is becoming a dominant approach in the research and actions of researchers and managers, which is considered with the aim of aligning benefits with the environment and sustainable development. The present study seeks to identify the factors affecting social responsibility in large companies operating in Persian Gulf mining and mental industries special economic zone in Bandar Abbas and to develop scenarios for them. This research is based on the scenario method, and it is applied in terms of purpose. Participants were 10 experts of managers who were purposefully selected. Cross impact analysis method with MICMAC software was used to determine the key factors affecting the CSR and scenario wizard software were used to compile the scenario. Findings of this study show that five factors including industry standards, company's strategic orientation towards CSR, media and social groups, sanctions, and business ethics were then determined as the key factors. The results of combining 15 states for 5 factors affecting corporate social responsibility, which include possible situations for the future, showed that 5 scenarios with high compatibility and 37 scenarios with low compatibility can be considered. Strong scenarios were categorized into three groups of scenarios: "optimistic", "intermediate" and "pessimistic" based on similarity and degree of desirability. The findings of this study show that the intensity of the impact of adverse situations is more than favorable situations. Therefore, companies should pay more attention to adverse scenarios to be prepared to face those situations.
کلیدواژهها [English]
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