نوع مقاله : علمی
نویسندگان
1 استادیار گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه خوارزمی
2 دانشجوی دکتری سیاستگذاری بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه تهران
3 دانشجوی دکتری مدیریت راهبردی، دانشگاه تربیت مدرس، تهران، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Today, with digital developments and new technologies, the banking sector has become highly competitive and banks are working to improve their productivity. The purpose of the study is to analyze the role of managerial and operational capabilities of digital strategy on productivity with mediating role of digital culture. This is a descriptive-correlational study and Likert five-point spectrum questionnaire was used for data collection. The statistical population of the study is the heads and deputies of the Northwest Branches of Tejarat Bank in Tehran. According to Morgan Krejcie's table, 152 persons were selected from the statistical population of 260 persons and sampling method was available in this study. Content validity was confirmed by experts and academics, and the reliability of the tool was at a good level by Cronbach's alpha (0.84). Structural equation modeling and path analysis techniques have been used to test the research hypotheses. SPSS and PLS software have been used for this purpose. The findings showed that the role of managerial, operational capabilities of digital strategy and digital culture on productivity was confirmed. And the indirect role of digital culture between managerial and operational capabilities and productivity was confirmed. The role of operational capabilities in digital culture was also confirmed, but the role of managerial capabilities in digital culture was rejected.
کلیدواژه‌ها [English]
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