تحلیل نقش قابلیت‌های مدیریتی و عملیاتی استراتژی دیجیتال و فرهنگ دیجیتال بر بهره‌وری

نوع مقاله : پژوهشی

نویسندگان

1 استادیار گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه خوارزمی

2 دانشجوی دکتری سیاستگذاری بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه تهران

3 دانشجوی دکتری مدیریت راهبردی، دانشگاه تربیت مدرس، تهران، ایران

چکیده

امروزه با ظهور تحولات دیجیتال و فناوری‌های جدید، بخش بانکی بسیار رقابتی شده است و بانک‌ها در تلاش هستند تا بهره‌وری خود را بهبود بخشند و رقابتی بمانند. هدف پژوهش حاضر تحلیل نقش قابلیت‌های مدیریتی و عملیاتی استراتژی دیجیتال بر بهره‌وری با نقش میانجی فرهنگ دیجیتال است. این پژوهش از نوع توصیفی- همبستگی است و برای گردآوری داده‌ها از پرسشنامه طیف پنج گزینه‌ای لیکرت استفاده‌شده است. جامعۀ آماری پژوهش حاضر روسا، معاونین و کارمندان مدیریت شعب شمال غرب بانک تجارت شهر تهران است. طبق جدول مورگان کرجسی از جامعه آماری 260 نفر نمونه انتخابی 152 نفر انجام گرفت و روش نمونه‌گیری در این پژوهش به‌صورت در دسترس بوده است. روایی محتوایی آن با نظر متخصصان، استادان دانشگاهی و کارشناسان خبره تأیید شد و نیز پایایی ابزار با محاسبه آلفای کرونباخ(84/0) در سطح مناسبی قرار داشت. جهت آزمون فرضیات تحقیق، مدل معادلات ساختاری و به‌ویژه تکنیک تحلیل مسیر به کار گرفته‌شده و به این منظور از نرم‌افزارهای آماری اس‌پی‌اس‌اس و اسمارت پی‌ال‌اس استفاده‌شده است. یافته‌های پژوهش نشان داد که قابلیت‌های مدیریتی، قابلیت‌های عملیاتی و فرهنگ دیجیتال بر بهره‌وری تاثیری معناداری دارد و همچنین اثر قابلیت‌های عملیاتی بر فرهنگ دیجیتال معنادار است؛ اما تاثیر قابلیت‌های مدیریتی بر فرهنگ دیجیتال معنادار نیست.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Analyzing the role of managerial and operational capabilities of digital strategy and digital culture on productivity

نویسندگان [English]

  • Towhid Firoozan Sarnaghi 1
  • dariush tahmasebi 2
  • Ali Abedini 3
1 Assistant Professor, Faculty of Management, Kharazmi University
2 PhD student of Business Management, University of Tehran
3 PhD Student of Strategic Management, Tarbiat Modarres University, Tehran, Iran
چکیده [English]

Today, with the advent of digital developments and new technologies, the banking sector has become highly competitive and banks are working to improve their productivity and stay competitive. The purpose of the present study is to analyze the role of management and operational capabilities of digital strategy on productivity with mediating role of digital culture. This is a descriptive-correlational study and the Likert five-point spectrum questionnaire was used to collect data. The statistical population of the present study is chiefs, deputies, and management staff of the Northwest Branches of Tejarat Bank in Tehran. According to Morgan Krejcie's table, 260 people were selected from the statistical population of 152 and the sampling method was available in this study. Its content validity was confirmed by experts, academics and experts, and reliability of the instrument was at a good level by Cronbach's alpha (0.84). Structural equation modeling and in particular path analysis techniques have been used to test the research hypotheses. SPSS and PLS statistical software have been used for this purpose. The findings of the study showed that management capabilities, operational capabilities and digital culture had a significant effect on productivity and also the effect of operational capabilities on digital culture was significant but the effect of management capabilities on digital culture was not significant.

کلیدواژه‌ها [English]

  • Digital Strategy
  • Managerial Capabilities
  • Operational Capabilities
  • Digital Culture
  • Productivity

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فصلنامه مطالعات مدیریت راهبردی
دوره 11، شماره 44
دی 1399
صفحه 59-77

فایل ها

سابقه مقاله

  • تاریخ دریافت: 13 اسفند 1398
  • تاریخ بازنگری: 24 فروردین 1399
  • تاریخ پذیرش: 03 شهریور 1399

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