ارائه الگوی پیاده‌سازی تجارت و سرمایه اجتماعی کسب‌وکارهای نوپا

نوع مقاله : ‌علمی

نویسندگان

1 دانشجوی دکترا، گروه مدیریت، واحد علوم و تحقیقات- مرکز آموزش بین المللی قشم، دانشگاه آزاد اسلامی، قشم، ایران

2 دانشیار،گروه مدیریت بازرگانی، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران

3 استادیار،گروه مدیریت، دانشگاه آزاد اسلامی واحد قشم، قشم، ایران

4 دانشیار،گروه مدیریت، دانشگاه آزاد اسلامی واحد بندرعباس، بندرعباس، ایران

چکیده

< p dir="RTL">تجارت اجتماعی رویکرد جدید کسب‌وکاری در فضای برخط است که به واسطه نفوذ شبکه­های اجتماعی شکل گرفته است، لذا برای پیاده­سازی آن باید از ابزارهای مختلفی از جمله سرمایه اجتماعی به خوبی بهره گرفت. هدف اصلی این تحقیق ارائه الگوی پیاده­سازی تجارت اجتماعی با توجه به نقش سرمایه اجتماعی در بین کسب و کارهای نوپا بوده است. پژوهش حاضر از نظر هدف توسعه­ای- کاربردی و از لحاظ ماهیت از دسته پژوهش‎های کیفی است. جامعه آماری، خبرگان تجارت اجتماعی است. خبرگان با روش نمونه­گیری هدفمند و گلوله برفی شناسایی شدند که با توجه به کفایت داده‎ها، در مجموع با 20 خبره مصاحبه شد. روش تجزیه‌و‌تحلیل، نظریه داده‎بنیاد مبتنی بر رویکرد نظام­مند بود. داده­ها از طریق مصاحبه عمیق گردآوری شدند. نتایج ، مؤید این است که تغییر فضای کسب‌وکاری به مثابه شرایط علّی، پدیده محوری شامل پیاده­سازی تجارت اجتماعی، شرایط زمینه­ای شامل مقوله­های فرهنگ کسب و کاری و خلاء­های قانونی، شرایط مداخله­گر شامل خلاء­های رفتاری، سرمایه اجتماعی و شرایط منابع کسب‌وکاری، راهبردها نیز قابلیت اعتماد بازارهای برخط و توسعه زیرساخت­های فنی شناسایی شده و در نهایت پیامدهای این پژوهش تقویت سهولت کسب و کارها و بهبود عملکرد فروش بوده است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Present a business and social capital implementation pattern for start-ups

نویسندگان [English]

  • Negarsadat Mesbahi Jahromi 1
  • Vahidreza Mirabi 2
  • Serajeddin Mohebbi 3
  • Mehdi Bagheri 4
1 Ph.D. Student, Department of Management, Qeshm International Training Center- Science and Research Branch,Islamic Azad University ,Qeshm,Iran
2 Associate Professor, Department of Business Management, Islamic Azad University, Central Tehran Branch,Tehran,Iran
3 Assistant Professor, Department of Management, Islamic Azad University, Qeshm Branch,Qeshm,Iran
4 Associate Professor, Department of Management, Islamic Azad University, Bandar Abbas Branch, Bandar Abbas, Iran
چکیده [English]

< p >The main purpose of this research is to provide a model for implementing social commerce with regard to role of social capital among the Startups. The present research is a developmental and applied objective and is qualitatively based on the nature of the research. The statistical society is the social commerce community. Experts were identified by purposeful sampling and snowflake sampling, which, according to the adequacy of the data, were interviewed in total with 20 experts. The method of analysis and analysis was based on a systematic approach to data theory. The data were collected through a deep interview. The results show that changing the business environment as a causal condition is a key phenomenon, including the implementation of social commerce, the conditions of the field including the categories of business culture and legal gaps; the intervening conditions include the Behavioral gaps and social capital and business resource conditions, strategies have also identified the reliability of online markets and the development of technical infrastructure, and ultimately the consequences of this study have been to enhance business ease and improve sales performance.

کلیدواژه‌ها [English]

  • social commerce
  • Social Capital
  • Legal gaps
  • behavioral gaps
  • Startups
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