تدوین راهبردهای توسعه اکوتوریسم بیابان در دشت لوت

نوع مقاله : علمی

نویسندگان

دانشگاه سیستان و بلوچستان

چکیده

با توجه به شیفتگی پسانوگرایی، سکوت و تنهایی، گردشگری بیابان ارزش معنوی و جدیدی از گشت­وگذار در مناطق ساکت و بایر ایجاد کرده که این امر باعث رشد پیوسته­ آن در مناطق مختلف جهان شده است. از طرفی توسعه اکوتوریسم علاوه بر ایجاد درآمد برای افراد محلی و به‌طورکلی افزایش GDP، می­تواند در حفاظت از اکوسیستم بیابان‌ها تأثیر به­سزایی داشته باشد. از این­رو پژوهش حاضر به تدوین راهبردهای توسعه اکوتوریسم بیابان در دشت لوت پرداخت. این پژوهش از حیث هدف کاربردی و از نظر روش بررسی، جزء تحقیقات توصیفی- تحلیلی است. جامعه آماری این پژوهش را 30 نفر از کارشناسان مرتبط با صنعت گردشگری استان کرمان و همچنین افراد آشنا به دشت لوت تشکیل دادند. برای تجزیه و تحلیل داده­ها و در نتیجه ارائه راهبردهای مناسب از روش تحلیلی SWOT و ماتریس کمّی QSPM استفاده شد. پژوهش در پنج فاز انجام گردید. نتایج حاصل از اجرای چهار فاز نخست نشان داد که منطقه تهاجمی به­منزله موقعیت راهبردی برتر در توسعه اکوتوریسم دشت لوت است. در فاز پنجم از طریق ماتریس کمّی QSPM راهبردهای منطقه تهاجمی به ترتیب جذابیت الویت­بندی شد و راهبرد اول این منطقه به­مثابه جذاب­ترین راهبرد تعیین گردید.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Develop the Desert Ecotourism Development Strategies in Lut Plain

نویسندگان [English]

  • Noormohamamd Yaghoubi
  • zeynab ghasabzadeh langari
  • Farahnaz Ahang
  • Hassan Ghaffari
University of Sistan and Baluchestan
چکیده [English]

Due to the fascination with postmodernism, silence and loneliness, desert ecotourism has created a new spiritual value for travelers in quiet and barren areas, which has led to its continued growth in various parts of the world. On the other hand, the development of ecotourism, in addition to generating income for local people and increasing GDP in general, can have a significant impact on the protection of desert ecosystems. Therefore, the present study developed strategies for the development of desert ecotourism in the Lut plain. This research is a descriptive-analytical one in terms of objectives and in terms of research method. The statistical population of this study consisted of 30 experts related to the tourism industry of Kerman province and people familiar with Lut plain. SWOT analytical method and QSPM quantitative matrix used to analyze the data and provide appropriate strategies. The research conducted in five phases. The results of the first four phases showed that the offensive zone is the dominant strategic position in the development of ecotourism in the Lut plain. In the fifth phase, through the quantitative matrix QSPM, the strategies of the offensive zone prioritized in order of attractiveness, and the first strategy of this region was determined as the most attractive strategy.

کلیدواژه‌ها [English]

  • Tourism
  • Ecotourism
  • Lut Desert
  • SWOT
  • QSPM

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فصلنامه مطالعات مدیریت راهبردی
دوره 10، شماره 40
زمستان 1398
صفحه 151-174

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سابقه مقاله

  • تاریخ دریافت: 17 آذر 1398
  • تاریخ بازنگری: 06 بهمن 1398
  • تاریخ پذیرش: 07 اسفند 1398

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