شناسایی و مفهوم‌پردازی محرک‌های همکاری رقابتی برای ورود به بازار در صنعت فناوری اطلاعات و ارتباطات ایران

نوع مقاله : مستخرج از رساله

نویسندگان

1 دانشگاه الزهرا

2 دانشگاه تربیت مدرس

چکیده

همکاری­های رقابتی در پاسخ به چالش­هایی که در ورود به بازارهای پرتلاطم امروز پیش­روی سازمان‌ها قرار دارد، مطرح شده است. این نوع همکاری­ها ریسک­های فراوانی را به­ همراه داشته لذا نیازمند آن است که از ابعاد مختلف مورد بررسی قرار گیرند. هدف این پژوهش نیز شناسایی محرک­ها و عواملی است که موجب می­شوند تا رقبای سرسخت برای ورود به بازار به همکاری با یکدیگر بپردازند. به این منظور نیز صنعت فناوری اطلاعات و ارتباطات ایران مورد بررسی قرار گرفته و با استفاده از استراتژی نظریه داده بنیاد چندگانه به تحلیل داده­های حاصل از مرور نظام­مند پیشینه تحقیق در بازه زمانی 15 سال اخیر و نیز مصاحبه با 16 نفر از خبرگان این صنعت پرداخته شده است، که به صورت غیراحتمالی و هدفمند با استفاده از روش گلوله برفی مورد انتخاب واقع شدند. نهایتاً مدل توسعه یافته که در آن محرک­های همکاری رقابتی برای ورود به بازار فناوری اطلاعات و ارتباطات ایران است در چهار گروه «منافع ادراکی حاصل از همکاری رقابتی»، «محرک­های کلان»، «مشخصه­های صنعت» و «شایستگی­های سازمانی» مفهوم‌پردازی شده­اند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Identification and Conceptualization of Coopetition's Antecedents for Market Entry in the Iranian ICT Industry

نویسندگان [English]

  • elham vahidinia 1
  • masoumeh hosseinzadeh shahri 1
  • Seyyed Hamid Khodadad Hoseini 2
  • neda abdolvand 1
1
2 Tarbiat Modares University.
چکیده [English]

Competitive cooperation has emerged in response to the challenges facing organizations entering today's turbulent markets. This type of cooperation carries many risks, so it needs to examine from different dimensions. The purpose of this study is to identify the drivers and factors that cause stubborn competitors to enter the market to cooperate with each other. For this purpose, Iran's Information and Communication Technology Industry studied and using the Multi-grounded Theory Strategy to analyze the data obtained from the systematic survey of the literature review in the last 15 years and interviewed 16 experts. This industry has been addressed, which were selected unofficially and purposefully using the snowball method. Finally, the developed model, which is the stimulus for competitive cooperation to enter the Iranian information and communication technology market, divided into four groups: "perceptual benefits from competitive cooperation", "macro stimuli", "industry characteristics" and "competence". Organizational concepts developed.

کلیدواژه‌ها [English]

  • Coopetition
  • Market entry
  • Coopetition antecedent
  • ICT industry

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فصلنامه مطالعات مدیریت راهبردی
دوره 10، شماره 40
بهمن 1398
صفحه 19-43

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سابقه مقاله

  • تاریخ دریافت: 23 آذر 1398
  • تاریخ بازنگری: 22 دی 1398
  • تاریخ پذیرش: 03 اسفند 1398

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