Evaluating the Effects of Competitive Strategy and Technological Innovation on Export Performance

Document Type : Research

Authors

1 Assistant Professor, Malek Ashtar University

2 Assistant Professor, Shiraz University

Abstract

     The purpose of this paper is to determine the influential degree of technological innovation and competitive strategy on export performance of small and Medium size Enterprises (SMEs) engaged in crystal and glass industry, considering the role of competitive environment. The conceptual framework of this study was developed based on the main objective of the study which is determining the type of relationship between the above variables. The sample of the study consists of 87 companies engaged in crystal and glass industry. Data was collected through email and face to face interview with top managers and employees, by a constructed questionnaire. The results indicated that while both competitive strategy and technological innovation influence export performance but later enjoyers higher degree of influence, and also the results revealed a significant relationship between the type of strategy and innovation in these companies. However, the results revealed that the environment have significant influence on the relationships of the exogenous variables (types of strategy and technological innovation) and mediates these relationships.

Keywords

References

 
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Journal of Strategic Management Studies
Volume 5, Issue 18
September 2014
Pages 155-175

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History

  • Receive Date: 17 January 2014
  • Revise Date: 12 June 2019
  • Accept Date: 10 May 2014

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