Customer Knowledge Management and Dynamic Capabilities

Document Type : Research

Authors

1 Associate Professor, Shahid Beheshti University

2 MA in Management, Shahid Beheshti University

3 M.Sc. Shahid Beheshti University, Tehran

Abstract

This research studies the relationship between customer knowledge management and dynamic capabilities. Since customer knowledge management is playing a pivotal role in competitive environments, and also considering companies endeavor to reach sustainable competitive advantage that studying these two concepts, dynamic capabilities and customer knowledge management, therefore studying the relationship between customer knowledge management and dynamic capabilities is the main idea of this research. To do so, 16 hypotheses were proposed and tested. Results of tests confirmed positive and significant relationship between 5 hypotheses out of 16 at the significance level of 95% including: "the relationship between customer knowledge management and sensing dimension of dynamic capabilities", the relationship between knowledge about customer dimension of customer knowledge management and dynamic capabilities", "the relationship between knowledge about customer dimension of customer knowledge management and sensing dimension of dynamic capabilities", the relationship between knowledge about customer dimension of customer knowledge management and seizing dimension of dynamic capabilities", and finally "the relationship between knowledge from customer dimension of customer knowledge management and sensing dimension of dynamic capabilities". This research has been conducted in Barid Smaneh Novin, one of the leader companies in IT industry of Iran. This company is continuously facing many challenges because of high-frequency of environmental uncertainties and customers' freedom of choice. 

Keywords

References

 
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Journal of Strategic Management Studies
Volume 6, Issue 21
June 2015
Pages 85-108

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History

  • Receive Date: 26 May 2014
  • Revise Date: 12 June 2019
  • Accept Date: 07 September 2014

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