Author = Naser Yazdani
The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention

Volume 10, Issue 38, September 2019, Pages 99-121

Shima Mashhadi Ramazan; Naser yazdani


Proposing a Model for Performance Assessment and Appraisal in Hospitality Industry

Volume 8, Issue 32, March 2018, Pages 19-36

Zohreh Zandiyeh; Saeed Safari; Naser Yazdani; Mostafa Ghazizadeh


The Surveying Effects of Consumers Global Identity on External Product Purchasing in Iran

Volume 8, Issue 29, May 2017, Pages 19-35

Azam Neghabi; Mohsen Nazem Bokaiee; Naser Yazdani


Brand Value in the Framework of the Brand Marketing Mix

Volume 6, Issue 24, March 2016, Pages 113-130

Farideh Rezaeifard; Ahmad Sardari; Naser yazdani