The Effectiveness of Communication and Practices Strategies in Virtual and Electronically Organizations

Document Type : Research

Authors

1 Asssistant Professor, University of Science and Technology

2 M.Sc., Khaje Nasirodin Toosi University

3 M.Sc., Iran University of Science and Technology

Abstract

Following the development of communication technologies and looking to expansion of virtual organizations, Virtual Communications that have been established enormous part of the development process of these type of companies is considered one of the important problems of management of virtual organizations. So existence of effective communication strategies at different levels of communication is one of the key factors in achieving the goals of these organizations. This study, has been investigated the effectiveness of communication strategies at three levels of communication with employees, suppliers and customers on achievement to organizational goals. So, at first a framework based on the findings of previous researches was determined and then a conceptual model based on Library Studies was developed. After testing the model of expertise, According to the designed framework communication strategies used in the organization have been determined, then in order to evaluate their effectiveness in the form of three hypothesis and questionnaire measuring instruments have attempted. The results of this study shown that communication has effect on achievement the organization's goals and helped the organization to achieve goals strategies in two levels, communication with staff (p-value=0.006) and customers (p-value=0.001).­ Finally effective communication strategies and also key communication strategies of organizational goals were identified.

Keywords

References

 
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Journal of Strategic Management Studies
Volume 4, Issue 16
March 2014
Pages 39-60

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History

  • Receive Date: 18 December 2013
  • Revise Date: 13 June 2019
  • Accept Date: 18 February 2014

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