Journal of Strategic Management Studies

Journal of Strategic Management Studies

Evaluation of Competitive Strategies and Organizational Performance

Document Type : Research

Authors
Mohammad Lashkary 1
Abolfazl Samy 2
Zahra Ershadi 3
1 Associate Professor, Payame Noor University.
2 Assistant professor, Islamic Azad University of Neyshabour
3 M.Sc. Student of Islamic Azad University of Neyshabour
Abstract
     An understanding of a competitive strategy and organizational performance can help managers identify decision making processes. Attempts to find the most appropriate strategies for the company which has a better performance. The statistical population study includes food companies of Khorasan Razavi Province. 69 companieswere selected through sample size determination method of Cochran by two-stage cluster sampling. The questionnaires were available to senior managers of companies to test the hypothesis through Pearson correlation then cluster analysis, strategic groups available on the food companies have been identified. The following results were obtained. There is a direct positive relationship between competitive strategies and organizational performance in food companies. Distinctive companies and Cost leadership have a better performance compared with companies implementing Hybrid strategy.
Keywords
Competitive Strategy
Differentiation Strategy
Cost Leadership Strategy
Organizational Performance
Strategic Groups
 
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Journal of Strategic Management Studies
Volume 5, Issue 17
Spring 2014
Pages 39-50

  • Receive Date 23 September 2013
  • Revise Date 13 June 2019
  • Accept Date 16 March 2014