Journal of Strategic Management Studies

Journal of Strategic Management Studies

Analysis of factors and flexibility strategies on export performance and competitive advantage of industrial companies

Document Type : Research

Authors
Ramin bashir khodaparasti 1
Mahdi Piruzi Bari 2
hooshmand bagheri garbollagh 3
1 Assistant Proff, Faculty of Business Management, DoS in Economics, Management and Administrative Sciences, Urmia University
2 M.A. in Business Administration, Urmia University
3 3 Ph.D. Candidate of business Management, Faculty of Management, Semnan University, Semnan Iran
Abstract
Companies need to identify the factors affecting their export performance in order to survive and succeed in export activities. The purpose of this investigating the impact of firm capabilities on export performance and competitive advantage with the mediating role of market-focused flexibility in Urmia export companies. The present study presents hypotheses in the framework of a conceptual research model which is applied in terms of purpose and in terms of data collection method, it is descriptive of survey type. Also, The statistical population of this study is all companies active in industrial towns of urmia that 150 were selected by simple random sampling method. Also, the questionnaire was used to collect data and Structural Equation Modeling (SEM) was used to analyze data. The results of this study showed that the dimensions of firm capabilities (Marketing capabilities, Financial resources and Spatial configuration) as well as market-focus flexibility (Operational flexibility, Strategic flexibility, Subcontracting volume production) have a direct and positive advantage and export performance, the role of flexibility mediation was also confirmed.
Keywords
Company capabilities
market-focused flexibility strategy's
export performance
competitive advantage

Subjects

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Journal of Strategic Management Studies
Volume 11, Issue 43
Summer 2020
Pages 155-169

  • Receive Date 05 May 2020
  • Revise Date 12 July 2020
  • Accept Date 01 September 2020