Keywords = brand equity
Model of brand value creation in Brand-oriented with an emphasis on service quality

Volume 10, Issue 39, December 2019, Pages 121-151

Mohammad Mirjavadi; Hamid Reza Saidnia; Ehsan Abedi


Patterns of brand dependence on consumer behavior with brand preferences

Volume 9, Issue 36, March 2019, Pages 169-189

Seyed Mohammad Mirjavadi; Hamid Reza Saidnia; Ehsan Abedi


Customer Attitudinal and Behavioral Loyalty for Cosmetic-Hygienic

Volume 4, Issue 15, December 2013, Pages 201-221

Farrokh Ghouchani; Mahmoud Hosseinzadeh; Seyyed Mohammad Seyyed Alavi


Explaining the home appliance brand strategies by Iranian customer view

Volume 3, Issue 10, September 2012, Pages 97-112

Y. Sobhanifard; M. Akhavan Kharraziyan; M. Mohammadzamani; A. Ansari