Journal of Strategic Management Studies

Journal of Strategic Management Studies

Analyzing the role of managerial and operational capabilities of digital strategy and digital culture on productivity

Document Type : Research

Authors
Towhid Firoozan Sarnaghi 1
dariush tahmasebi 2
Ali Abedini 3
1 Assistant Professor, Faculty of Management, Kharazmi University
2 PhD student of Business Management, University of Tehran
3 PhD Student of Strategic Management, Tarbiat Modarres University, Tehran, Iran
Abstract
Today, with the advent of digital developments and new technologies, the banking sector has become highly competitive and banks are working to improve their productivity and stay competitive. The purpose of the present study is to analyze the role of management and operational capabilities of digital strategy on productivity with mediating role of digital culture. This is a descriptive-correlational study and the Likert five-point spectrum questionnaire was used to collect data. The statistical population of the present study is chiefs, deputies, and management staff of the Northwest Branches of Tejarat Bank in Tehran. According to Morgan Krejcie's table, 260 people were selected from the statistical population of 152 and the sampling method was available in this study. Its content validity was confirmed by experts, academics and experts, and reliability of the instrument was at a good level by Cronbach's alpha (0.84). Structural equation modeling and in particular path analysis techniques have been used to test the research hypotheses. SPSS and PLS statistical software have been used for this purpose. The findings of the study showed that management capabilities, operational capabilities and digital culture had a significant effect on productivity and also the effect of operational capabilities on digital culture was significant but the effect of management capabilities on digital culture was not significant.
Keywords
Digital Strategy
Managerial Capabilities
Operational Capabilities
Digital Culture
Productivity

Subjects

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Journal of Strategic Management Studies
Volume 11, Issue 44
Autumn 2020
Pages 59-77

  • Receive Date 03 March 2020
  • Revise Date 12 April 2020
  • Accept Date 24 August 2020