Journal of Strategic Management Studies

Journal of Strategic Management Studies

Author = Naser Yazdani
Number of Articles: 12

The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention

Volume 10, Issue 38, Summer 2019, Pages 99-121

Shima Mashhadi Ramazan, Naser yazdani

Proposing a Model for Performance Assessment and Appraisal in Hospitality Industry

Volume 8, Issue 32, Winter 2018, Pages 19-36

Zohreh Zandiyeh, Saeed Safari, Naser Yazdani, Mostafa Ghazizadeh

The Surveying Effects of Consumers Global Identity on External Product Purchasing in Iran

Volume 8, Issue 29, Spring 2017, Pages 19-35

Azam Neghabi, Mohsen Nazem Bokaiee, Naser Yazdani

Brand Value in the Framework of the Brand Marketing Mix

Volume 6, Issue 24, Winter 2016, Pages 113-130

Farideh Rezaeifard, Ahmad Sardari, Naser yazdani