شناسایی و اولویت‌بندی عوامل کلیدی موفقیت برنامه‌ریزی استراتژیک در کسب وکارهای الکترونیکی ایران

نوع مقاله: علمی - پژوهشی

نویسندگان

1 کارشناس استقرار، همکاران سیستم، تهران

2 گروه مدیریت منابع انسانی و مدیریت کسب و کار، دانشکده مدیریت، دانشگاه خوارزمی

چکیده

استراتژی کسب‌وکار الکترونیک مرکز همه‌ی فعالیت‌های کسب‌وکار الکترونیکی است و موفقیت کسب‌وکار الکترونیکی از استراتژی آن شروع می‌شود. هدف این پژوهش، شناسایی و اولویت‌بندی عوامل کلیدی موفقیت در برنامه‌ریزی استراتژیک کسب‌وکارهای الکترونیک ایران است. پژوهش از نظر هدف کاربردی و از نظر شیوه گردآوری داده‌ها، توصیفی- پیمایشی است. برای استخراج عوامل کلیدی موفقیت به تحلیل پژوهش­­­های موجود در در حوزه کسب‌وکار الکترونیک پرداخته شده است. سپس برای سنجش میزان تأثیر عوامل کلیدی موفقیت بر کسب‌وکار الکترونیک، با استفاده از جدول کرجسی مورگان، نمونه‌ای شامل 384 نفر از کارشناسان، متخصصان در زمینه مدیریت و مدیران کسب‌وکار الکترونیک انتخاب شد. برای گردآوری داده‌ها از ابزار پرسشنامه و برای تحلیل داده‌ها از تحلیل عاملی تاییدی با استفاده از نرم افزار لیزرل استفاده شد. نتایج نشان داد که ابعاد مدیریتی، فناوری و مشتریان بیشترین تأثیر و عامل فرهنگی و اجتماعی کمترین تأثیر را دارند و عامل اقتصاد کلان در موفقیت کسب‌وکارهای الکترونیکی اثری ندارد.

کلیدواژه‌ها


عنوان مقاله [English]

Identifying and Prioritizing the Key Factors of Strategic Planning Success in Iran E- Businesses

نویسندگان [English]

  • Ayoub Ahmadian 1
  • saeed jafari nia 2
1 ٍERP Deployment expert, at SystemGroup, Tehran
2 Human Resources Management and Business Management, Faculty of Management, Kharazmi University
چکیده [English]

The electronic business strategy is the center of all electronic business activities and the success of electronic business begins with its strategy. In this paper, we identify and prioritizing the key success factors in strategic planning in the electronics business in Iran. Using the literature, we found and categories the factors affecting e-business success, which include this factor: management, human resources, organizational structure and culture, strategy, technology, design, customers, suppliers, macroeconomics, government, market and the cultural and social. The statistical sample of this study, 384 people of faculty and expert in the field of management and e-commerce managers were selected. By questionnaire necessary data collected. For analyzing the collected data SPSS and Lisrel software was used. The results show that three factors include: management, technology and customer, have the greatest impact and social and cultural factors have the less impact on e-business strategic planning, and macroeconomic factor has no impact in on it.     

کلیدواژه‌ها [English]

  • Market and Culture
  • Strategic Planning
  • Critical success factors
  • Macroeconomics
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