نوع مقاله : مستخرج از پایان نامه
نویسندگان
1 دانشکده مدیریت خوارزمی، تهران، ایران
2 استادیار، عضو هیات علمی گروه مدیریت بازرگانی، دانشگاه خوارزمی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Banking industry today is moving toward newer banking methods to get in line with technological improvements in order to create competitive advantages which is an undeniable necessity. In order to correctly and effectively guide such huge transformation with deep effects over the society, it is necessary to have some strategic model. The model ensures the effectiveness and quality of the digital transformation strategy, its long-term effectiveness, the follow up of the banking system to run the road map of digital transformation according to higher ranking documents, step by step implementation of the road map and achievement of predetermined targets. This research is considered as a Descriptive correlation with fieldwork strategy which is to assess this very goal. the data inputs are gathered through 300 reliable and valid researcher-made questionnaires which was only answered by 202 experts. The data was then analyzed by Smart PLS application with SEM model which shows a strong GOF formula and it also supports the main hypothesis along with six other sub hypotheses of the research.
کلیدواژهها [English]
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