Aaker, D.A., & Mascarenhas, B. (1984). The need for strategic flexibility, Journal of Business Strategy, 5(2), 74–82.
Bakhtiary, M., & Bakhshandeh, G. (2019). Investigating the effective factors on export performance with the mediating role of marketing mix adaptation in the exporting companies of Khuzestan Province. Journal of International Business Administration, 2(3), 145-162. (In Persian).
Bartmess, A., & Cerny, K. (1993). Building competitive advantage through a global network of capabilities, California Management Review, 35, 78–103.
Behzadnia, P., & Sanoubar, N. (2019). The impact of marketing capabilities on export performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products). Journal of Entreneurship and Agriculture, 6(11), 58-67.
Beleska, F. & Spasova, E. (2014). Determinants and measures of export performance comprehensive literacture review’. JCEBI, 1, 63-74.
Craig, C.S., & Douglas, S.P. (2000). Configural advantage in global markets, Journal of International Marketing, 8(1), 6–26.
Grewal, R., & Tansuhaj, P. (2001). Building organizational capabilities for managing economic crisis: the role of market orientation and strategic flexibility, Journal of Marketing, 65, 1–28.
Ibrahim, A., Harrison, M. T., Meinke, H., & Zhou, M. (2019). Examining the yield potential of barley near-isogenic lines using a genotype by environment by management analysis. European Journal of Agronomy, 105, 41-51.
John Mariadoss, B., Silpakit Tansuhaj, P., & Moun, N. (2011). Marketing capabilities and innovation- based strategies for environmental sustainability: An exploratory investigation of B2B firms” Industrial Marketing Management.
Johnson, J.L., Lee, R.P.W., Saini, A., & Grohmann, B. (2003). Market-focused strategic flexibility: conceptual advances and an integrative model’, Journal of the Academy of Marketing Science, 31(1), 74–89.
Kogut, B., & Kulatilaka, N. (1994). Operational flexibility, global manufacturing, and the option value of a multinational network’, Management Science, 40(1), 123–139.
Lages L.F., & Lages C.R. (2004). A measure of short-term export performance improvement. Journal of International Marketing, 12(1), 36-56
Li, J., Liu, B., & Qian, G. (2019). The belt and road initiative, cultural friction and ethnicity: Their effects on the export performance of SMEs in China. Journal of World Business, 54(4), 350-359.
Li, L.Y., & Ogunmokun, G. (2013). The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility. Int. J. Trade and Global Markets, 6.
Liang, X., & Frösén, J. (2020). Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability. Journal of Business Research, 109, 545-556.
Ling-Yee, L., & Ogunmokun, G. O. (2013). The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility. International Journal of Trade and Global Markets, 6(2), 158-181.
Liu, F., Park, K., & Whang, U. (2019). Organizational capabilities, export growth and job creation: An investigation of Korean SMEs. Sustainability, 11(14), 3986.
Maleki Minbashrazgah, M., Varmaghani, M., & bagheri garbollagh, H. (2019). Creating competitive advantage: an investigation of dimensions green human resource management on the green supply chain management with the moderating role of green innovativeness in industrial firms. Journal of Executive Management, 11(21), 129-152. (In Persian).
Malnight, T.W. (1996). The transition from decentralized to network-based MNC structures: an evolutionary perspective; Journal of International Business Studies, 27, 43–65.
Morgan, N. A., & Feng, H. (2017). Marketing capability in international marketing. Journal of International Marketing.
Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.
Rezaee, R. (2017). The impact of international marketing strategies on export performance. Journal of Business Administration Researches, 9(17), 55-80. (In Persian).
Sadri, G., & Lees, B. (2001). Developing corporate culture as a competitive advantage, Journal of Management Development, 20(10), 853-859.
Szymanski, M., Fitzsimmons, S. R., & Danis, W. M. (2019). Multicultural managers and competitive advantage: Evidence from elite football teams. International Business Review, 28(2), 305-315.
Toni, A. D., & S. Tonchia (2005). Definition and linkages Between Operational and Strategic Flexibilities. omega 33, 525-540.
Upton, D.M. (1995). What really makes factories flexible?, Harvard Business Review, 73, 74–84.
Vorhies, D.W., Morgan, R.E., & Autry, C.W. (2009). Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance. Strategic Management Journal, 30, 1310-1334.