واکاوی عوامل و استراتژی‌های انعطاف‌پذیری بر عملکرد صادراتی و مزیت رقابتی شرکت‌های صنعتی

نوع مقاله : پژوهشی

نویسندگان

1 استادیار و عضو هیئت علمی دانشکده مدیریت و اقتصاد، دانشگاه ارومیه

2 کارشناس ارشد مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه ارومیه

3 کاندیدای دکتری مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، ایران

چکیده

شرکت‌ها برای بقا، مزیت رقابتی و موفقیت در فعالیت‌های صادراتی به شناسایی عوامل مؤثر بر عملکرد صادراتی خود نیازمندند. در این راستا، هدف از این پژوهش بررسی تأثیر توانمندی­های شرکت بر عملکرد صادراتی و مزیت رقابتی با نقش میانجی انعطاف­پذیری متمرکز بر بازار است. پژوهش حاضر با مطرح کردن فرضیات در چارچوب مدل مفهومی تحقیق از لحاظ هدف کاربردی و از نظر روش توصیفی- پیمایشی است. جامعه آماری پژوهش حاضر کلیه شرکت­های فعال در شهرک­های­ صنعتی ارومیه است که 150 نفر با روش نمونه­گیری تصادفی ساده به­منزله نمونه انتخاب شدند. برای جمع­آوری داده­ها از پرسشنامه محقق ساخته و برای تجزیه­و­تحلیل داده­ها از مدل­سازی معادلات ساختاری استفاده شد. یافته­های پژوهش نشان داد که ابعاد توانمندی­های شرکت (قابلیت بازاریابی، منابع مالی و پیکربندی جغرافیایی) و همچنین انعطاف­پذیری متمرکز بر بازار (فرآیند عملیاتی، فناوری استراتژیک و تولید از طریق قراردادهای فرعی) تأثیر مستقیم و معناداری بر مزیت رقابتی و عملکرد صادراتی دارد و همچنین نقش میانجی­گری انعطاف­پذیری نیز مورد تأیید قرار گرفت.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Analysis of factors and flexibility strategies on export performance and competitive advantage of industrial companies

نویسندگان [English]

  • Ramin bashir khodaparasti 1
  • Mahdi Piruzi Bari 2
  • hooshmand bagheri garbollagh 3
1 Assistant Proff, Faculty of Business Management, DoS in Economics, Management and Administrative Sciences, Urmia University
2 M.A. in Business Administration, Urmia University
3 3 Ph.D. Candidate of business Management, Faculty of Management, Semnan University, Semnan Iran
چکیده [English]

Companies need to identify the factors affecting their export performance in order to survive and succeed in export activities. The purpose of this investigating the impact of firm capabilities on export performance and competitive advantage with the mediating role of market-focused flexibility in Urmia export companies. The present study presents hypotheses in the framework of a conceptual research model which is applied in terms of purpose and in terms of data collection method, it is descriptive of survey type. Also, The statistical population of this study is all companies active in industrial towns of urmia that 150 were selected by simple random sampling method. Also, the questionnaire was used to collect data and Structural Equation Modeling (SEM) was used to analyze data. The results of this study showed that the dimensions of firm capabilities (Marketing capabilities, Financial resources and Spatial configuration) as well as market-focus flexibility (Operational flexibility, Strategic flexibility, Subcontracting volume production) have a direct and positive advantage and export performance, the role of flexibility mediation was also confirmed.

کلیدواژه‌ها [English]

  • Company capabilities
  • market-focused flexibility strategy's
  • export performance
  • competitive advantage

مراجع

  1. Aaker, D.A., & Mascarenhas, B. (1984). The need for strategic flexibility, Journal of ­­Business Strategy, 5(2), 74–82.
  2. Bakhtiary, M., & Bakhshandeh, G. (2019). Investigating the effective factors on export performance with the mediating role of marketing mix adaptation in the exporting companies of Khuzestan Province. Journal of International Business Administration, 2(3), 145-162. (In Persian).
  3. Bartmess, A., & Cerny, K. (1993). Building competitive advantage through a global network of capabilities, California Management Review, 35, 78–103.
  4. Behzadnia, P., & Sanoubar, N. (2019). The impact of marketing capabilities on export performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products). Journal of Entreneurship and Agriculture, 6(11), 58-67.‏
  5. Beleska, F. & Spasova, E. (2014). Determinants and measures of export performance comprehensive literacture review’.  JCEBI, 1, 63-74.
  6. Craig, C.S., & Douglas, S.P. (2000). Configural advantage in global markets, Journal of International Marketing, 8(1), 6–26.
  7. Grewal, R., & Tansuhaj, P. (2001). Building organizational capabilities for managing economic crisis: the role of market orientation and strategic flexibility, Journal of Marketing, 65, 1–28.
  8. Ibrahim, A., Harrison, M. T., Meinke, H., & Zhou, M. (2019). Examining the yield potential of barley near-isogenic lines using a genotype by environment by management analysis. European Journal of Agronomy, 105, 41-51.
  9. John Mariadoss, B., Silpakit Tansuhaj, P., & Moun, N. (2011). Marketing capabilities and innovation- based strategies for environmental sustainability: An exploratory investigation of B2B firms” Industrial Marketing Management.
  10. Johnson, J.L., Lee, R.P.W., Saini, A., & Grohmann, B. (2003). Market-focused strategic flexibility: conceptual advances and an integrative model’, Journal of the Academy of Marketing Science, 31(1), 74–89.
  11. Kogut, B., & Kulatilaka, N. (1994). Operational flexibility, global manufacturing, and the option value of a multinational network’, Management Science, 40(1), 123–139.
  12. Lages L.F., & Lages C.R. (2004). A measure of short-term export performance improvement. Journal of International Marketing, 12(1), 36-56
  13. Li, J., Liu, B., & Qian, G. (2019). The belt and road initiative, cultural friction and ethnicity: Their effects on the export performance of SMEs in China. Journal of World Business, 54(4), 350-359.‏
  14. Li, L.Y., & Ogunmokun, G. (2013). The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility. Int. J. Trade and  Global  Markets, 6.
  15. Liang, X., & Frösén, J. (2020). Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability. Journal of Business Research, 109, 545-556.‏
  16. Ling-Yee, L., & Ogunmokun, G. O. (2013). The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility. International Journal of Trade and Global Markets, 6(2), 158-181.‏
  17. Liu, F., Park, K., & Whang, U. (2019). Organizational capabilities, export growth and job creation: An investigation of Korean SMEs. Sustainability, 11(14), 3986.‏
  18. Maleki Minbashrazgah, M., Varmaghani, M., & bagheri garbollagh, H. (2019). Creating competitive advantage: an investigation of dimensions green human resource management on the green supply chain management with the moderating role of green innovativeness in industrial firms. Journal of Executive Management, 11(21), 129-152. (In Persian).
  19. Malnight, T.W. (1996). The transition from decentralized to network-based MNC structures: an evolutionary perspective; Journal of International Business Studies, 27, 43–65.
  20. Morgan, N. A., & Feng, H. (2017). Marketing capability in international marketing. Journal of International Marketing.
  21. Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.‏
  22. Rezaee, R. (2017). The impact of international marketing strategies on export performance. Journal of Business Administration Researches, 9(17), 55-80. (In Persian).
  23. Sadri, G., & Lees, B. (2001). Developing corporate culture as a competitive advantage,  Journal of Management Development, 20(10), 853-859.
  24. Szymanski, M., Fitzsimmons, S. R., & Danis, W. M. (2019). Multicultural managers and competitive advantage: Evidence from elite football teams. International Business Review, 28(2), 305-315.‏
  25. Toni, A. D., & S. Tonchia (2005). Definition and linkages Between Operational and  Strategic Flexibilities. omega 33, 525-540.
  26. Upton, D.M. (1995). What really makes factories flexible?, Harvard Business Review, 73, 74–84.
  27. Vorhies, D.W., Morgan, R.E., & Autry, C.W. (2009). Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance. Strategic Management Journal, 30, 1310-1334.

 

فصلنامه مطالعات مدیریت راهبردی
دوره 11، شماره 43
مهر 1399
صفحه 155-169

فایل ها

سابقه مقاله

  • تاریخ دریافت: 16 اردیبهشت 1399
  • تاریخ بازنگری: 22 تیر 1399
  • تاریخ پذیرش: 11 شهریور 1399
  • تاریخ اولین انتشار: 01 مهر 1399

اشتراک گذاری

ارجاع به این مقاله

آمار